• automotive Ford Uses Social Media To Target Younger Buyers by Karl Greenberg

    Ford is promoting the new 2010 Mustang with a microsite at FordVehicles.com that lets prospective buyers customize the car. The customizer lets as many as four people work together to choose accessories, colors, decals and the like. The automaker is touting the site with Web ads on major portal sites like Yahoo.com. ...Read the whole story

  • food Financial Status Changes Exaggerate Food Buys by Karlene Lukovitz

    Moreover, premium consumers who are significantly -- rather than just somewhat -- worse off drive this pattern. One third of those significantly worse off are organics seekers, versus 28% of those somewhat worse off and 26% of those with unchanged financial scenarios. ...Read the whole story

  • financial services Aflac Tops Last Year's Commercial Count by Tanya Irwin

    "We feel like we need to continue to be aggressive," Al Johnson, Aflac vice president of advertising, tells Marketing Daily regarding the record number of spots. "And if you take a look at the eight commercials, they are really geared toward different audiences." ...Read the whole story

  • retail Marketers Shoot Selves In Foot With E-Coupons by Sarah Mahoney

    Alex Rampell, CEO of TrialPay, an e-commerce solutions company based in Mountain View, Calif., says most marketers are playing the online coupon game all wrong, offering discounts to people who were on the verge of clicking through at full price. He offers some advice. ...Read the whole story

  • sports NBA Works To Expand Global Presence by Karl Greenberg

    The programs, which include everything from basketball-development in the Philippines to basketball-experience tours in places like China and Western Europe, also bring in over 50 corporate sponsors including DHL, Gatorade, EA Sports, Adidas, Nike and Honda. ...Read the whole story

  • Tracking Consumer Trends by

    Each week, Experian Simmons will update Marketing Daily readers on the latest in consumer trends. For more information, click on the chart. ... ...More

blatant pitch Online Video's Where It's At by Walter Sabo

Investment in online video is no longer a quirky experiment but the most powerful medium marketers have. ...More

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