Marketing Daily Issues for August 2009
- Marketing Daily - Monday, Aug. 17, 2009
- JCPenney Boosts BTS Marketing, Ups Forecast by Sarah Mahoney
- Kia Rides Soul Train Across Country by Karl Greenberg
- 1800 Tequila Signs As Lakers' First Spirits Sponsor by Karlene Lukovitz
- Wireless Industry Satisfaction Rates Up by Aaron Baar
- 7-Eleven, World Wrestling Cross-Promote by Karl Greenberg
- Sprint Brand Marketer Dies In Accident
- Wildfire Acquires Keystone
- Lego Launches Nationwide Tour
- Mr. Big Wears Biotherm Homme
- New Mike's Flavor Supports Cause
- Who Is Buying Fine Jewelry? Commentary by None
- Four New Marketing Realities To Live By Commentary by Blaine Mathieu
- Marketing Daily - Friday, Aug. 14, 2009
- Toyota Named Official Vehicle Of Indianapolis Colts by Karl Greenberg
- Study: Happy Days Are Near Again by Sarah Mahoney
- Hewlett-Packard Digs Deeper With MTV Promotion by Aaron Baar
- EBay Motors Trolls for Tuners With Promo by Karl Greenberg
- Perry Ellis Embraces Social Media by Tanya Irwin
- Value, Taste Drive Food Purchases Worldwide by Karlene Lukovitz
- Southwest, Wyndham Partner For Loyalty Programs
- Wal-Mart Reports Weaker Sales, Strong Earnings
- Minn. Twins Ink Partner Deal With Qwest
- Cardinal Health Launches In-Store Ads
- 5 Auto Brands Rising, 5 Declining: KBB.com
- New Jaguar On The Pebbles
- Top 10 Breakaway Brands Commentary by None
- The Ascent Of Earned Media Commentary by Len Stein
- Marketing Daily - Thursday, Aug. 13, 2009
- Nestle's Butterfinger Hits The Comedy Circuit by Karlene Lukovitz
- Ford Rolls Cars In Europe, Trucks In U.S. by Karl Greenberg
- Fliers Asked To Share Favorite 'Virgin' Experience by Tanya Irwin
- Macy's Profits Strong, Despite Weaker Sales by Sarah Mahoney
- Jiffy Lube Launches National Loyalty Program by Karl Greenberg
- Microsoft, Nokia Create Alliance
- Synovate Rebrands Consulting Arm
- Nestlé Pure Life Seeks 'Family Of The Year'
- Tribal Fusion Aims For CPG With New Advisory Board
- Hyundai To Bow Another Premium Car In U.S.
- Hello, Santa: Sears Turns On The Toys
- Who Buys Airline Tickets Online? Commentary by None
- The Waning Days Of 'Mere' Music Licensing Commentary by Kevin McKiernan
- Marketing Daily - Wednesday, Aug. 12, 2009
- Prince Challenges Tennis Fans Via Social Media by Tanya Irwin
- General Motors Addresses Consumers First by Karl Greenberg
- Cause-Related Ads: Less Sincerity, More Guffaws by Sarah Mahoney
- Investors Looking At Restaurants Again by Karlene Lukovitz
- Pepsi + Rock Band = New MTV VMA Category by Aaron Baar
- People Want Fuel Economy, Same Size Car by Karl Greenberg
- Mercedes-Benz USA Touts New E-Class At PGA Tourney
- Einstein Bros. Continues Aggressive Growth
- AARP Campaign Focuses On Health Care Debate
- Cadbury's Stride Rescues Video Game Arcades
- 'Cash For Clunkers' Decelerating, Says Edmunds
- Kmart Tackles Financial Literacy
- Sun Life Financial Plans Q4 Effort
- Who Buys Sporting Goods At Wal-mart? Commentary by None
- Take Care Of Your Customer Commentary by Robert Passikoff
- Marketing Daily - Tuesday, Aug. 11, 2009
- EA Revamps Its Site For More 'Immersive' Gaming Experience by Aaron Baar
- GM Launches EBay Motors Microsite For California Consumers by Karl Greenberg
- Macy's, Penney's Step Up Charity Efforts by Sarah Mahoney
- American Family Insurance Focuses On Teens by Tanya Irwin
- Global Economy Storm Floods Caribbean Hotels, Research Firm Says by Karl Greenberg
- Little Sign Of Relief For Marketing Budgets, Agencies by Karlene Lukovitz
- LongHorn, Coke Zero Launch National Music Promotion
- Toshiba To Make Blu-Ray Players
- Lowe's Pulls Plug On NASCAR Speedway Deal
- Queen Latifah Backs Ford's 2010 Mustang
- Gap Launches Pop-Up Store To Launch New Brand
- Pretzelmaker Uses Facebook to Promote New Lemonade
- Who Eats At McDonald's? Commentary by None
- Budgeting For ROI Commentary by Gray Hammond
- Marketing Daily - Monday, Aug. 10, 2009
- Nissan Offers Incentives To Drive Lease, Cash Deals For 'Clunkers' Trade-Ins by Karl Greenberg
- Famous Footwear Launches New Web Site by Tanya Irwin
- Restaurants Need To Heed Kids' Health Savvy by Karlene Lukovitz
- Bike Industry Poised For A Breakthrough by Sarah Mahoney
- NPD: E-Readers Slow To Catch On by Aaron Baar
- Mountain Dew, Paramount Team On Interactive Series
- Verizon, LG, Jonas Brothers Team Up for Kickball Game
- Infiniti Launches Its First Global Web Site
- When Times Get Tough, Brew Your Own!
- American Airlines' 'Altitude Award' Includes Free Onboard Ads
- Who's Watching Reality TV? Commentary by None
- 5 Tips For Low-Cost Marketing In A Recession Commentary by Yves Darbouze
- Marketing Daily - Friday, Aug. 7, 2009
- Ford Highlights Connectivity As Selling Point by Karl Greenberg
- July Results Reveal Stores Still Struggling by Sarah Mahoney
- JetBlue Revamps Its Loyalty Program by Tanya Irwin
- Facebook Response Catches Baja Fresh Off Guard by Karlene Lukovitz
- Infiniti To Do Virtual Reveal At Pebble Beach by Karl Greenberg
- Purina Pro Plan Beefs Up Pet Rescue Effort by Aaron Baar
- Sprint To Offer Samsung's Reclaim
- Survey: Teens Stressing About The Economy
- Pringles Dangles Food Vacation
- GM To Give A Plug-In Hybrid To Buick
- Microsite Or Macrosite? Commentary by Fred Brown
- A Separate Social Community Is Not The Answer To Everything Commentary by Nance Rosen
- Marketing Daily - Thursday, Aug. 6, 2009
- Has Whole Foods Found Its Recessionary Sea Legs? by Sarah Mahoney
- Tecate's 'Caracter' Moves To Outer Package by Karl Greenberg
- Bumble Bee Launching Value Campaign by Karlene Lukovitz
- Bank of America, Citibank Increase Credit Offers by Tanya Irwin
- New Spots Hone Boost Mobile's Hispanic Effort by Aaron Baar
- Puerto Rico Steps Up To Plate With Mets, Rums by Karl Greenberg
- Diet Mountain Dew Adds Berries
- Senate Extends CARS, Audi Makes an Offer
- Comfort Inn Partners With Steve Harvey For Giveaway
- Target Kicks Off $4 Million Field Trip Fund
- Checkers/Rally's Run Kids' NASCAR Promo
- Who Buys High-Blood Pressure Meds? Commentary by None
- Turn Digital Chaos Into Brand Equity Commentary by Randall Beard
- Marketing Daily - Wednesday, Aug. 5, 2009
- Kia Offers Up Hamsters In Facebook App by Tanya Irwin
- Intel Marries 'Volunteer Computing' To Facebook by Aaron Baar
- Honda Connects Fans to Honda Fans On Facebook by Karl Greenberg
- Michaels Woos Worried Back-To-Schoolers by Sarah Mahoney
- Malibu Rum Debuts 'Get Your Island On' Campaign by Karl Greenberg
- Mass Media Crisis Is Marketers' Crisis, Too by Karlene Lukovitz
- Wal-Mart Bangs Back-to-School Budget Drum
- AAF Honors Multicultural Marketing With Awards
- JetBlue Set To Launch New TrueBlue
- Dave & Buster's Names New CMO
- Study: Women Spending Less Than Men
- Who Has A 401(k)? Commentary by None
- How To Catch A Man Commentary by Carol Davies
- Marketing Daily - Tuesday, Aug. 4, 2009
- 'Clunkers' Drive Car Sales, Especially At Ford by Karl Greenberg
- Hotel Guests Happier This Year Than Last by Karl Greenberg
- Lane Bryant Launches Plus-Sized Social Community by Sarah Mahoney
- Social Media Changing Customer Expectations by Karlene Lukovitz
- Google Takes Silent Jab At Microsoft In Billboard Ads by Laurie Sullivan
- Radio Shack To Launch The Shack Campaign
- Ford Book Spawns Movie
- Pizza Hut IPhone App Generates 100K Downloads
- Redbox And Kroger Expand Offerings
- Tunnel Of Spuds
- Outranking The Competition Commentary by Suzy Sandberg
- How Two Reputations Suffer From Over-Inflation Commentary by Michael Nathanson
