Marketing Daily Issues for September 2009
- Marketing Daily - Wednesday, Sept. 30, 2009
- 7-Eleven Brings Japanime 'Domo' In-Store by Karl Greenberg
- Halloween Is Seen Likely To Be A (Boo!) Bummer by Sarah Mahoney
- Hostess Dangles $1M In Halloween Promotion by Karl Greenberg
- Some Categories May Be Vulnerable At Retail by Karlene Lukovitz
- Del Monte Sponsors Kids Recipe Contest by Tanya Irwin
- HBO Touts 24/7 With Major League Gaming
- MarkMonitor: Online Drug Brand Abuse Growing
- Ford Launches Truck-Tech Webisodes Starring Mike Rowe
- Clothing Chain Tests Walk-In Freezer
- Who's Drinking Energy Beverages? Commentary by None
- Storytelling Is An Art Commentary by Vanessa Horwell
- Marketing Daily - Tuesday, Sept. 29, 2009
- UPS Shows Brands What 'Brown Can Do' For Them by Karl Greenberg
- Gillette Taps Matt Ryan As MVP For Fusion by Karl Greenberg
- Kiss Off Your Carrier: Sprint Launches Viral Videos by Sarah Mahoney
- H&M Breaks Out Designer Undies, Inks Sonia Rykiel by Sarah Mahoney
- Smucker's Gives Away 20K Coupons In One Morning by Karlene Lukovitz
- U.S. Marines Emphasize 'Few' In New Effort by Aaron Baar
- Super-Natural: 'Valemont' Co-Brands With Verizon by Erik Sass
- VF Corp. Taps Kellogg As Unit President
- Delta Turns JFK Pink For Breast Cancer
- Athlete's Performance Hires FSG To Sell Wellness Program
- Hot Holiday Toys By The Dozen Commentary by None
- Move Over, Einstein! Commentary by Judy Franks
- Marketing Daily - Monday, Sept. 28, 2009
- Legal Sea Foods Stirs The Pot (Again) by Karlene Lukovitz
- Everlast Reaches Deal With 24 Hour Fitness by Karl Greenberg
- Omega Remains As Official Olympic Timekeeper by Sarah Mahoney
- Luxury Discounts Are Double-Edged Dagger by Sarah Mahoney
- New Office Depot Web Site Boosts Sales by Tanya Irwin
- Analysts: 'Volatility Giving Way To Stability' by Karl Greenberg
- Sprint Spots Focus On Bubble Breaking by Aaron Baar
- Tasty Baking Inks Deal With Pittsburgh Steelers
- Global Fashion Market Hangs Tough
- Survey Finds Most Owners 'Love My Truck'
- Blue Shield of California Launches Campaign
- Who's Going To Switch Carriers? Commentary by None
- Capture The Elusive Tween Market Commentary by Ted Mininni
- Marketing Daily - Friday, Sept. 25, 2009
- Hyatt, BBDO Execs Dish On Creative Switcheroo by Karl Greenberg
- Aguilera Teams With Yum For World Hunger Relief by Karlene Lukovitz
- JC Penney, Van Heusen Pair For NFL Hall Of Fame by Sarah Mahoney
- Survey: Mobile Carriers Drop The Retail Ball by Aaron Baar
- Goodby: Forget :30 Spots, Write It On The House by Karl Greenberg
- JC Penney Tests Scannable Mobile Coupons by Mark Walsh
- State Farm Backs Lebron James Biopic
- Sony To Release PS3 Controller In Spring
- Audi Zooming Into Social Media To Cover Races
- Aeropostale CEO Steps Down
- Clear Differentiation Marks Thriving Pizza Chains
- Who's Trying To Quit Smoking? Commentary by None
- Frugality, Authenticity ... And Luxury Commentary by Bob Deutsch
- Marketing Daily - Thursday, Sept. 24, 2009
- Prognosticators See 6 More Weeks Of New Media by Karl Greenberg
- Altoids, Fox Partner On Online And Mobile Series by Karlene Lukovitz
- Toyota Ads Leverage Its Rep For Reliability by Karl Greenberg
- Forecast: Flat, But Consumers Sick Of Saying No by Sarah Mahoney
- Visa Launches Educational Video Game by Tanya Irwin
- Change Afoot At Beam Global by Karlene Lukovitz
- Virgin, CW's 'Fly Girls' Take Off by Wayne Friedman
- Merkle Shed 'Database' For 'Customer Relationship'
- Mars Shuffles Agency Tasks
- LG Electronics Inks Deal With NCAA
- Ipsos Launches Hispanic Research Center
- Study: Lipitor, Seroquel, Ambien Sites Are Tops
- Champion Launches 'What's Your Everest?' Contest
- Togo's Offers Pastrami Money-Back Guarantee
- Who's Buying Beer At Stadiums? Commentary by None
- Just 1 In 3 Brands Has Effective Mobile Site Commentary by Patrick Collins
- Marketing Daily - Wednesday, Sept. 23, 2009
- Seth Green On Board As Butterfinger 'Mouthpiece' by Karlene Lukovitz
- Norwegian Lauds New Ship With Campaign by Tanya Irwin
- Dunkin' To Make 'Create Donut' Contest Annual Event by Nina Lentini
- Lowe's Offers A Hint Of Optimism by Sarah Mahoney
- Tampax Signs Serena Williams For Ads by Aaron Baar
- Visa Renews NFL Sponsorship
- Yahoo Makes the Internet Personal
- Mars, Inc. Reorganizes Global Agency Structure
- Who's Buying Energy Bars? Commentary by None
- Boost DMR Rates -- Get Video Commentary by Randy Spurrier
- Now That's Digital Convergence Commentary by Karl Greenberg
- Marketing Daily - Tuesday, Sept. 22, 2009
- TV Still Relevant, But Social Media Takes Center Stage: Marketers by Karl Greenberg
- Holiday Sales Forecast: Cold And Flat by Sarah Mahoney
- Ford's Scott Monty Talks Social Media at OMMA by Karl Greenberg
- Survey: Consumers Prefer Banking Online by Tanya Irwin
- Word Of Mouth Best Way To Reach Gamers by Aaron Baar
- How Much Do Green Issues Influence QSR Patronage? by Karlene Lukovitz
- HuffPo Ads Tech Section
- AirTran Airways Signs Tennis Star Melanie Oudin
- Report: Target To Test Its Edge With Gaultier
- DPI Gets New Life With Rebranding
- Miller Lite Fans Bid On Visits From Football Stars
- Commentary by None
- Mining a Brand's Flashbulb Moments Commentary by Kate Newlin
- Marketing Daily - Monday, Sept. 21, 2009
- Q&A: CMO, Americas of Intercontinental Hotels Group by Karl Greenberg
- Online: Separating The Women From The Moms by Sarah Mahoney
- Do Latest Carl's/Hardee's Efforts Hit The Mark? by Karlene Lukovitz
- Boxing Ref Cortez Helps Fight Prostate Cancer by Karl Greenberg
- Ford Readies C-Max To Fill 'White Space' by Karl Greenberg
- CEA Forecasts Soft Holiday Sales Season by Aaron Baar
- GM's Buick Division Launching New Lacrosse Ads
- Lauder Pulls Plug On Prescriptives, '80s Wonder Brand
- Subaru Opens A Spate Of New Offices
- MADD Launches Line of Virgin Cocktails
- Who's Buying Yogurt? Commentary by None
- Can America Get Its Money Back, Please? Commentary by Robert Passikoff
- Marketing Daily - Friday, Sept. 18, 2009
- Jack Daniel's 'Toast' Application Going Strong by Karlene Lukovitz
- Siemens Works To Build Awareness In U.S. by Karl Greenberg
- Interbrand: Trust, Familiarity Drive Brand Equity by Karl Greenberg
- Report: Mobile Web Sites Are Not Improving by Aaron Baar
- Esurance Launches 90-Second Bollywood Spot by Tanya Irwin
- AT&T, Verizon Tout Telco TV Growth by David Goetzl
- MillerCoors Challenges Anheuser-Busch InBev
- Tommy Hilfiger Opens Flagship Store
- HSBC Sponsors WNYC Performance Space
- Yoplait Launches YoPlus Light
- Edmunds Predicts Bad September
- Top 10 Best Global Brands Commentary by None
- Do Age And Gender Matter? Commentary by Rachel Glickman
- Marketing Daily - Thursday, Sept. 17, 2009
- Wal-Mart Takes Mail-In Rx Program Nationwide by Sarah Mahoney
- Norton Symantec Effort Leverages Empowerment by Aaron Baar
- B.F. Goodrich Puts Consumers In Driver's Seat by Karl Greenberg
- Cascadian Farm Promo Supports N.Y. Parks by Tanya Irwin
- Elsie The Cow Parties With Selena Gomez by Karlene Lukovitz
- Kia Adds Awards Sponsorship To WNBA Deal by Karl Greenberg
- LifeLock Names Marvin Davis, Ex Of Comcast, CMO
- Online Game Helps Launch Designer's Walmart Line
- Sun Life Sponsors Hockey Tournament
- Unilever's Suave Taps Into Emmy Awards
- Bausch & Lomb Touts Crystalens In Ad Push
- Verizon, ESPN Team Up For Fantasy Football
- Fresh & Easy Relaunches School Fundraiser
- Who's Buying Honey? Commentary by None
- SIGG Scandal Proves Consumers Own Brand Commentary by Jen van der Meer