MediaPost Publications - Marketing Daily 09/21/2009

HOSPITALITY
Q&A: CMO, Americas of Intercontinental Hotels Group
by Karl Greenberg
Holiday Inn has been spending the last few months reinventing its hotels. The program is part of a global re-branding and expansion that includes … Read the whole story
Who's Buying Yogurt?
by
Top 10 DMAs in which reside adults who used yogurt in the last six months: 1 Seattle/ Tacoma 2 Philadelphia 3 Salt Lake City … Read the whole story

COMMENTARY
Can America Get Its Money Back, Please?
by Robert Passikoff, Op-Ed Contributor
GM was never very good at branding, and still fails to present its cars in any context that is meaningful to consumers. Read the whole story
RETAIL
Online: Separating The Women From The Moms
by Sarah Mahoney
"But just how different moms are from single women surprised us a bit," says Prospectiv's Jere Doyle. "Moms are looking for coupons much more … Read the whole story
RESTAURANTS
Do Latest Carl's/Hardee's Efforts Hit The Mark?
by Karlene Lukovitz
The latest campaigns from Carl's Jr. and Hardee's -- in response to McDonald's July introduction of its Angus Third Pounder burger -- seem to … Read the whole story
PACKAGED GOODS
Boxing Ref Cortez Helps Fight Prostate Cancer
by Karl Greenberg
Joe Cortez, who was diagnosed with the disease in 2006, and had a nerve-sparing prostatectomy, is one of a handful of athletes and sports … Read the whole story
AUTOMOTIVE
Ford Readies C-Max To Fill 'White Space'
by Karl Greenberg
The car, a mix of wagon and minivan qualities, has as its closest competitive vehicle the Mazda5, which is a bit more minivan-like, but … Read the whole story
ELECTRONICS
CEA Forecasts Soft Holiday Sales Season
by Aaron Baar
Home information technologies, television displays, electronic gaming and portable communications will account for about two-thirds of overall CE revenue during the year, with only … Read the whole story