Marketing Daily
Wednesday, September 23, 2009
  • BRAND MARKETING
    Seth Green On Board As Butterfinger 'Mouthpiece'
    by Karlene Lukovitz

    Butterfinger continues to reveal components of its comedy-focused marketing plan. In the latest development, the brand has announced a new spokesperson: actor, producer, director … Read the whole story

  • Who's Buying Energy Bars?
    by

    Top 10 DMAs in which adults live who used nutrition/energy bars in the last six months: 1 Seattle/ Tacoma 2 San Francisco/ Oakland/ San … Read the whole story

  • COMMENTARY
    Boost DMR Rates -- Get Video
    by Randy Spurrier

    How to easily and cost-effectively create relevant video clips for use in direct marketing campaigns . Read the whole story

  • COMMENTARY
    Now That's Digital Convergence
    by Karl Greenberg, Staff Writer

    I'm in a theatre watching a movie in which my friend figures as a kind of bit player. But in the movie, my friend … Read the whole story

  • TOURISM
    Norwegian Lauds New Ship With Campaign
    by Tanya Gazdik

    Norwegian Cruise Lines is rolling out a new campaign for the launch of its newest and largest ship, the Norwegian Epic. The target is … Read the whole story

  • RESTAURANTS
    Dunkin' To Make 'Create Donut' Contest Annual Event
    by Nina Lentini

    The contest was part of Dunkin's integrated effort to "rekindle America's love of classic Dunkin' Donuts," brand marketing officer Frances Allen said, adding that … Read the whole story

  • RETAIL
    Lowe's Offers A Hint Of Optimism
    by Sarah Mahoney

    After three years of steady sales declines, Lowe's now believes it will see an increase, with sales estimated to climb 3% or so in … Read the whole story

  • BRAND MARKETING
    Tampax Signs Serena Williams For Ads
    by Aaron Baar

    Tennis star Serena Williams will begin appearing in advertisements touting Procter & Gamble's Tampax brand in a print advertising campaign. In keeping with the … Read the whole story