Butterfinger continues to reveal components of its comedy-focused marketing plan. In the latest development, the brand has announced a new spokesperson: actor, producer, director … Read the whole story
Top 10 DMAs in which adults live who used nutrition/energy bars in the last six months: 1 Seattle/ Tacoma 2 San Francisco/ Oakland/ San … Read the whole story
How to easily and cost-effectively create relevant video clips for use in direct marketing campaigns . Read the whole story
I'm in a theatre watching a movie in which my friend figures as a kind of bit player. But in the movie, my friend … Read the whole story
Norwegian Cruise Lines is rolling out a new campaign for the launch of its newest and largest ship, the Norwegian Epic. The target is … Read the whole story
The contest was part of Dunkin's integrated effort to "rekindle America's love of classic Dunkin' Donuts," brand marketing officer Frances Allen said, adding that … Read the whole story
After three years of steady sales declines, Lowe's now believes it will see an increase, with sales estimated to climb 3% or so in … Read the whole story
Tennis star Serena Williams will begin appearing in advertisements touting Procter & Gamble's Tampax brand in a print advertising campaign. In keeping with the … Read the whole story