Mark Cuban argued that the assertion that new media means smaller, more portable screens is a fallacy. "For me, the Internet is becoming stale. … Read the whole story
Top 10 DMAs in which reside adults who purchased beer at a stadium or arena in the past month: 1 St. Louis 2 Phoenix … Read the whole story
What does it say to the consumer when companies like Apple and Nokia don't direct users to an optimized mobile experience? Read the whole story
Making the series available to fans "on the go" via mobile phone (depending on their specific device and wireless capabilities), as well as on … Read the whole story
Mark Turner, chief strategy officer for Saatchi & Saatchi, Los Angeles, tells Marketing Daily that the campaign is meant to be empathetic. "Over the … Read the whole story
Consumer spending in the coming holiday season is likely to be flat compared to last year, predicts Retail Forward. But there's evidence that people … Read the whole story
Jason Alderman, director, financial education at Visa, says the company is buying some online ads to reach teachers or parents who might be searching … Read the whole story
Kevin George will become CMO on Sept. 28, joining Beam after 13 years with Unilever and prior to that, seven years with Seagram Americas. … Read the whole story
Although the Virgin America brand is dominant and visible in the series, a spokeswoman for the airline says: "This is not a branded entertainment … Read the whole story