American's deal includes 30-second brand spots at the opening and close of each episode and feature-style ad pages in the October issue of Gourmet, … Read the whole story
Top 10 DMAs in which reside adults who spent more than $100 on children's clothing in the last year: 1 Des Moines/ Ames, Iowa … Read the whole story
Why it's so important to spell out your expectations before you start working with a new client. Read the whole story
Population growth has driven steady growth for ethnic foods since 2004, the global research supplier reports. More than 1 million foreigners have become permanent … Read the whole story
State Farm and SandersWingo gave Harvey general topics and let him go from there, per a company spokesperson, who says the point was not … Read the whole story
Many consumers will rely on watchdogs to ensure the companies are living up to their claims. "The message to the consumer is going to … Read the whole story
In a Q&A, Gene Brown, VP of marketing, lays out the marketing plan: "We will have to be geographically focused. Rather than having major … Read the whole story
One reason is that private label candy has not been able to overcome the candy brands' huge marketing investments in brand-building. Consumers who don't … Read the whole story
Some 42% of agency and brand marketers plan to increase their spending on digital out-of-home video advertising, according to Adcentricity. If their predictions hold … Read the whole story