• airlines American Sponsors TV Series With Defunct 'Gourmet' by Tanya Irwin

    American's deal includes 30-second brand spots at the opening and close of each episode and feature-style ad pages in the October issue of Gourmet, which is the title's penultimate. American is also featured on the show's Web site, www.gourmet.com/adventureswithruth, which includes information on the magazine's closure after the November issue. ...Read the whole story

  • food Ethnic Foods To Grow 20% By 2014 by Karlene Lukovitz

    Population growth has driven steady growth for ethnic foods since 2004, the global research supplier reports. More than 1 million foreigners have become permanent legal U.S. residents each year since 2005. The growth-drivers are Asian and Indian foods, which showed 11% and 35% growth, respectively, between 2006 and 2008. ...Read the whole story

  • financial services State Farm, Steve Harvey In Digital Shorts by Karl Greenberg

    State Farm and SandersWingo gave Harvey general topics and let him go from there, per a company spokesperson, who says the point was not to do comedy about insurance. "It's strictly comedy. Even the teen-driving one. The agency sent a crew to Atlanta [Harvey's base] and he did his thing." ...Read the whole story

  • telecom Not Many Beating A Path To Green Cell Phones by Aaron Baar

    Many consumers will rely on watchdogs to ensure the companies are living up to their claims. "The message to the consumer is going to have to be simple," says ABI's Michael Morgan. "Even taking green [programs] out of the equation, most consumers are confused about buying a cell phone in general." ...Read the whole story

  • automotive Suzuki Faces Uphill Battle With Kizashi by Karl Greenberg

    In a Q&A, Gene Brown, VP of marketing, lays out the marketing plan: "We will have to be geographically focused. Rather than having major national campaigns, which will be too expensive for our brand given the volume we have to support, we are going through the process now of identifying which markets really are going to be the most fertile." ...Read the whole story

  • food Private Label Candy Loses Share At Halloween by Karlene Lukovitz

    One reason is that private label candy has not been able to overcome the candy brands' huge marketing investments in brand-building. Consumers who don't buy much candy outside of the holiday may be going right to the brands because of limited store-brand assortments and limited knowledge of these options. ...Read the whole story

  • strategy Survey: 42% Of Marketers To Increase DOV Spend by Erik Sass

    Some 42% of agency and brand marketers plan to increase their spending on digital out-of-home video advertising, according to Adcentricity. If their predictions hold true, this holds out hope for a return to strong growth for the new medium as the economy begins to recover. ...Read the whole story

beyond the press release Great Expectations by Vanessa Horwell

Why it's so important to spell out your expectations before you start working with a new client. ...More

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