Marketing Daily
Monday, October 19, 2009
  • American Sponsors TV Series With Defunct 'Gourmet'

    American's deal includes 30-second brand spots at the opening and close of each episode and feature-style ad pages in the October issue of Gourmet, … Read the whole story

  • Who's Buying Children's Clothing?

    Top 10 DMAs in which reside adults who spent more than $100 on children's clothing in the last year: 1 Des Moines/ Ames, Iowa … Read the whole story

  • Great Expectations

    Why it's so important to spell out your expectations before you start working with a new client. Read the whole story

  • Ethnic Foods To Grow 20% By 2014

    Population growth has driven steady growth for ethnic foods since 2004, the global research supplier reports. More than 1 million foreigners have become permanent … Read the whole story

  • State Farm, Steve Harvey In Digital Shorts

    State Farm and SandersWingo gave Harvey general topics and let him go from there, per a company spokesperson, who says the point was not … Read the whole story

  • Not Many Beating A Path To Green Cell Phones

    Many consumers will rely on watchdogs to ensure the companies are living up to their claims. "The message to the consumer is going to … Read the whole story

  • Suzuki Faces Uphill Battle With Kizashi

    In a Q&A, Gene Brown, VP of marketing, lays out the marketing plan: "We will have to be geographically focused. Rather than having major … Read the whole story

  • Private Label Candy Loses Share At Halloween

    One reason is that private label candy has not been able to overcome the candy brands' huge marketing investments in brand-building. Consumers who don't … Read the whole story

  • Survey: 42% Of Marketers To Increase DOV Spend

    Some 42% of agency and brand marketers plan to increase their spending on digital out-of-home video advertising, according to Adcentricity. If their predictions hold … Read the whole story