MediaPost Publications - Marketing Daily 10/23/2009

AUTOMOTIVE
VW Goes All Mobile For Launch Of GTI
by Karl Greenberg
The program will be promoted on VW.com and the company's Facebook page, which has some 300,000 followers, as well as sites like Twitter, and … Read the whole story
Who Has Home Insurance?
by
Top 10 DMAs in which reside adults who have insurance on their home or personal belongings: 1 Minneapolis/ St. Paul 2 Ft. Myers/ Naples, … Read the whole story

COMMENTARY
When It Comes To Innovation, Simplicity Rocks
by Ted Mininni, Op-Ed Contributor
If you already have a great product and packaging the consumer continues to connect with, then maybe what you need to innovate is your … Read the whole story
TECHNOLOGY
Windows 7 Launch Is Like A Vista Do-Over
by Aaron Baar
"After the cold reception of Vista, this is Microsoft's chance to polish the Windows brand and put the bad taste of Vista behind it," … Read the whole story
BEVERAGES
Pepsi China Challenge Pulls 34 Million Entries
by Karlene Lukovitz
The promotion theme was also carried over into Pepsi's latest television commercial for National Day. The spot featured thousands of youths using Pepsi cans … Read the whole story
RETAIL
Homespun Holidays: This Year, It's Personal
by Sarah Mahoney
"Homemade food gifts are a way to reduce the budget and show that personal touch, as opposed to simply buying someone a cheaper gift," … Read the whole story
FINANCIAL SERVICES
Chase Sapphire Targets City Of Brotherly Love
by Tanya Gazdik
Chase will reach area residents through a variety of channels, from their daily news source to their morning commute, according to the company. The … Read the whole story
AUTOMOTIVE
SEMA Expects A Good Showing In Las Vegas
by Karl Greenberg
"When you consider that average trade show in Vegas is down 30% in terms of attendance, we are on track to be somewhere in … Read the whole story