• Pyrex Leverages Its Usefulness In The Kitchen

    "The Pyrex brand has dabbled in the kitchen tools and gadgets and metal bakeware categories but not with the degree of innovation, breadth of offering or marketing support that is a part of this launch," World Kitchen's Pam McMeen tells Marketing Daily. ...Read the whole story

  • Black Friday, Cyber Monday Sales To Rise 1.8%

    The estimate comes from BDO Seidman's "Retail Compass Survey," based on a poll of 100 CMOs at leading retailers. The biggest surprise in the results, says Ted Vaughan, a partner in the retail and consumer product practice, is just how widespread markdowns will be, "with 96% of the CMOs saying they are going to be discounting. ...Read the whole story

  • Vitaminwater Partners With 50 Cent For IPhone App

    In addition to being able to remix the new single, 50 Cent is giving one aspiring fan a chance to show off their skills with him in the recording studio. Once all of the Vitaminwater remixes have been uploaded, 50 Cent will scout out the best remix of his latest single and invite that person to meet up with him. ...Read the whole story

  • Alltel Turns To Humor For Holiday Spots

    "With all that noise around circle plans, we launched one-year service contracts," Alltel's Lynette Jurgens says. "So our holiday campaign is focusing on those contracts. And we've expanded My Circle to include unlimited texting to those friends, and we'll be focusing on that." ...Read the whole story

  • ConAgra Sponsors Yahoo TV Clips Program

    The new partnership is the first that ConAgra has developed "with an eye toward multiple brand exposure and experiences slotted in throughout a longer time period," as opposed to brand-by-brand initiatives, ConAgra manager of media services Jonathan Shen tells Marketing Daily. ...Read the whole story

  • GM Consideration Up Among Consumers

    "The original thought was nobody would buy cars from someone in bankruptcy," says Edmunds.com's Jeremy Anwyl. "But what we saw with Chrysler and GM was that people don't really make a connection between, say Jeep and Chrysler, or Chevrolet and GM." ...Read the whole story

  • Who's Using Financial Planners?

    Top 10 DMAs in which reside adults who used a financial planner in the past year: 1 Minneapolis/ St. Paul 2 Green Bay/ Appleton, Wis. ... ...More



The Great At Doing Good

Are the brands dedicated to health care and youth stronger than those dedicated to older adults and the environment because we care more about kids ... ...More

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