If rumors of the demise of the electric car are exaggerated, so, perhaps, are market opportunities for such cars -- at least in the … Read the whole story

A new survey from Sears shows that even as consumers are quickly starting new traditions to address the altered economy, they're also pumping up … Read the whole story

The "Turn the Tub Around" campaign, starring "Will & Grace" actress Megan Mullally looks to capitalize on the TV talent show craze via song … Read the whole story

Seattle-based Alaska Airlines is backing a hometown boy, champion speed skater Apolo Ohno, in a promotional campaign, "Follow Apolo." While the carrier is not … Read the whole story

"Many consumers assume that all salts are the same," Grete Lavrenz, a representative of Cargill, tells Marketing Daily via e-mail. "Diamond Crystal salt has … Read the whole story

A new online television series titled "Uneven Terrain" is part of the "Exploration" ad campaign for Palladium Boots, which is repositioning itself as a … Read the whole story

Coca-Cola's top stateside marketing executive delivered some auspicious words for Univision and BET this week, saying targeting "multicultural" Americans will be paramount for the … Read the whole story