Marketing Daily
Tuesday, December 22, 2009
  • AUTOMOTIVE
    Ford's Next Fiesta Effort: Web-Only Show
    by Karl Greenberg

    Ford's involvement with the show parallels Ford's use of social media to promote the car. The company has been running its "Fiesta Movement" program … Read the whole story

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  • COMMENTARY
    In-House Media: Differentiate Your Brand
    by Mike Sprouse

    Every company has enough time and resources to create rich, compelling media content that shapes the dialogue within its own industry. Read the whole story

  • RETAIL
    Flu, Format Drive Walgreens To Record Earnings
    by Sarah Mahoney

    In a conference call, President/CEO Greg Wasson says the success of Walgreens' flu shot campaign proves that "consumers across the country value the services … Read the whole story

  • AUTOMOTIVE
    Scion Targets The Counterculture Carefully
    by Karl Greenberg

    In a Q&A; format, Scion's lifestyle, events and promotions manager Jeri Yoshizu tells Marketing Daily how the company is using the Web and dozens … Read the whole story

  • RETAIL
    Nescafé Debuts U.S. Dolce Gusto Campaign
    by Karlene Lukovitz

    In the commercial, the machine's most compelling differentiator -- its coffeehouse-level power (15 bars of pressure, versus the three bars maximum offered by most … Read the whole story

  • PACKAGED GOODS
    Calgon Rebrands Bath And Body Care Line
    by Tanya Gazdik

    "We have not yet officially announced our media mix, but will be concentrating on PR, events, sponsorships, seeding and traditional media buys," says Alliance … Read the whole story

  • SPORTS
    Carl, The Rink Guy, Laments Bauer's Success
    by Aaron Baar

    The television commercial, which has been airing on hockey-centric programming and seeded on hockey blogs since early November, features a lonely Carl changing a … Read the whole story