• spirits Bruce Willis Hooks Up With Sobieski Vodka by Karlene Lukovitz

    Willis was chosen as the brand's ambassador because his personality and the brand's share much in common. "We are a brand with nothing to hide, and the confidence, and humor, to talk in simple, straightforward, black-and-white terms about our product," Imperial Brands CEO Chester Brandes commented. "Much like Sobieski, Bruce is authentic, likeable and doesn't get caught up in superficiality." ...Read the whole story

  • retail Wal-Mart Dives Into Post-Holiday Promotions by Sarah Mahoney

    That idea is to create plenty of motivational bargains for those storming the store with gift cards. Wal-Mart says 55% of moms who shop its stores like to receive gift cards over the holidays, because it allows them to pounce on post-holiday deals. And two out of five plan to redeem their gift cards right after Christmas, believing they will find the best prices. ...Read the whole story

  • financial services Nationwide Launches Cartopia, New IPhone App by Karl Greenberg

    Sue McManus, associate VP of Internet marketing at Nationwide, tells Marketing Daily that the app will be supported by an online ad campaign launching next week on auto shopping sites like Kelley Blue Book and Edmunds.com. The company is also running demo videos on YouTube and its own consumer Web site at Nationwide.com. ...Read the whole story

  • financial services Economy-Weary Customers Seek More Bank Rewards by Tanya Irwin

    Taking a cue from credit card issuers, many banks have started offering rewards for daily purchases. "Consumers feel tapped out financially, so they want more bang for their buck," says Susan Wolfe, VP of financial services at Mintel Comperemedia. "Banking rewards programs are yet another deal for bargain-hunters to find." ...Read the whole story

  • Happy Holidays To All Our Readers by

    Because of the Christmas holiday, Marketing Daily will not be published on Friday. We will be back on Monday. Have a good one! --Nina Len ... ...More

point-of-view New Packaging Can Be A Weapon by Trevor Williams

Private labels finally realize that purchase decisions are based on something other than just "low, low prices." ...More

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