Marketing Daily
Thursday, December 24, 2009
  • Bruce Willis Hooks Up With Sobieski Vodka

    Willis was chosen as the brand's ambassador because his personality and the brand's share much in common. "We are a brand with nothing to … Read the whole story

  • Happy Holidays To All Our Readers

    Because of the Christmas holiday, Marketing Daily will not be published on Friday. We will be back on Monday. Have a good one! --Nina … Read the whole story

  • New Packaging Can Be A Weapon

    Private labels finally realize that purchase decisions are based on something other than just "low, low prices." Read the whole story

  • Wal-Mart Dives Into Post-Holiday Promotions

    That idea is to create plenty of motivational bargains for those storming the store with gift cards. Wal-Mart says 55% of moms who shop … Read the whole story

  • Nationwide Launches Cartopia, New IPhone App

    Sue McManus, associate VP of Internet marketing at Nationwide, tells Marketing Daily that the app will be supported by an online ad campaign launching … Read the whole story

  • Economy-Weary Customers Seek More Bank Rewards

    Taking a cue from credit card issuers, many banks have started offering rewards for daily purchases. "Consumers feel tapped out financially, so they want … Read the whole story