June 3 - 6, 2024
Wednesday, December 30, 2009
TRENDS"In a recession, people tend to go back to basics, and one of those basics is eating," Laura Ries, president of marketing and branding … Read the whole story
Top 10 DMAs in which reside adults who buy foods labeled natural or organic: 1 San Diego, Calif. 2 Seattle/ Tacoma 3 Philadelphia 4 … Read the whole story
- COMMENTARY
As I usually write about marketers' efforts to find the perfect consumer, I also see that they are often in the business of creating … Read the whole story
RESTAURANTSTaco Bell's campaign, being rolled out in time to join the avalanche of New Year's weight-loss advertising, features one Christine Dougherty and includes the … Read the whole story
MEDIAThe new iteration enters people into the sweeps with potential winners being chosen every 48 hours. If their number is chosen in that time … Read the whole story
RETAIL"I was absolutely flabbergasted that every one of these retailers saw an increase," Larry Freed, ForeSee's president and CEO, tells Marketing Daily. "And it … Read the whole story
AUTOMOTIVEAuto manufacturers are now installing HD radio sets that leverage one of digital radio's "sexy" features: iTunes tagging that allows users to mark songs … Read the whole story
BEVERAGESPepsiCo earlier this month revealed it won't run any ads for its beverage brands during the upcoming Super Bowl after being the top advertiser … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Shannon Parkey - AT&T/Cricket Wireless, Principal Project Program Manager
Lauren Flanigan - Mondelēz International, Head of Partnerships & Portfolio Marketing
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