Tuesday, January 19, 2010
  • Smart Car Offering National Lease Program

    A spokesperson says that Smart is looking at national marketing programs to tout the leasing deal. "We have done a little national advertising in the past, primarily in print and some digital. And dealers have been advertising. We have dealer co-op material in queue to promote this program; they will advertise in their markets so will we, and we are looking at a national approach, most likely digital." ...Read the whole story

  • Starwood, AmEx Extend Relationship To Canada

    The two companies will launch the Starwood Preferred Guest Credit Card from American Express and the Starwood Preferred Guest Business Card from American Express, set for release in the first quarter of 2010. These two new cards will provide members in Canada the fastest way to earn Starpoints towards free hotel nights as well as free flights. ...Read the whole story

  • Pioneer Strategy Fits Audio Product To Buyer

    Pioneer Electronics is looking to take some of the guesswork out of its products with a new marketing strategy that breaks the company's in-vehicle entertainment and navigation products into four different levels, allowing people to determine which products best fit their needs. ...Read the whole story

  • Consumers Expand Definition Of 'Fast Food'

    According to a new report on fast food trends from food service consultancy Technomic, Inc., 41% of 2,000 people interviewed in November said that their idea of places offering "fast food" has expanded to include fast-casuals such as Panera and full-service restaurants that offer carry-out and curbside service. ...Read the whole story

  • Footwear Trumps Working Women's Accessories

    A just-released survey found that shoes and dress boots trump other accessories women favor to define a look. Jewelry is the working woman's second-most-popular embellishment, with 52% saying they finish their looks with necklaces, earrings and bracelets, per Mintel. After that are things like purses, belts and scarves, which less than one-third use to complete or change their work styles. ...Read the whole story

Who's Drinking Diet Soda?

Top 10 DMAs in which reside adults who drank diet soda in the past week: 1 Des Moines/ Ames, Iowa 2 Green Bay/ Appleton, Wis. 3 Lexington, Ky. 4 Birmingham, Ala. 5 Charleston/Huntington, W.Va. 6 St. ...More