Marketing Daily
Monday, January 25, 2010
  • Shazam To 'Tag' Dockers' Super Bowl Ad

    Dockers by Levi Strauss & Co. has teamed with mobile App Shazam to "tag" its upcoming Super Bowl ad. Viewers who tag the ad ... Read the whole story

  • Who's Dining Out?

    Top 10 DMAs in which reside adults who eat at a sit-down restaurant five or more times a month: 1 Cincinnati, Ohio 2 Greensboro/ ... Read the whole story

  • January Sales Forecasted To Be Frozen Over

    "January is typically a weak selling month, but this month is particularly impacted by December's strong close and extra selling weekend," said Jeff Schuster, ... Read the whole story

  • EA To Tout 'Mass Effect' In 2-Minute Ad Pod

    EA's BioWare division has bought out an entire commercial pod in Sunday's NFC Championship game on Fox to run a full two-minute trailer touting ... Read the whole story

  • Disconnects Hamper Loyalty Program Effectiveness

    Loyalty programs represent a large and growing portion of marketing budgets. But according to a new report from the CMO Council, relatively few companies ... Read the whole story

  • Motorbike Makers Target Younger Buyers

    Said one industry observer at the New York stop of the 29th annual show, "Like everyone else, these guys have to pray for recovery ... Read the whole story

  • Rubbermaid Taps Customers For Feedback

    Rubbermaid is using customer product reviews to improve and develop new products. The Atlanta-based company shares review content weekly across all brand managers to ... Read the whole story