MediaPost Publications - Marketing Daily 01/27/2010

AUTOMOTIVE
Hyundai Lines Up For Super Bowl Touchdown
by Karl Greenberg
With several opponents on the auto field injured and sending in the second string, Hyundai is dropping back to throw for a touchdown. The … Read the whole story
COMMENTARY
Who Can Nonprofits Turn To For Help?
by Vanessa Horwell
If a nonprofit doesn't promote itself to endear its cause and mission to a new generation of donors and consumers, its fundraising and awareness … Read the whole story

TECHNOLOGY
In Advance Of 'Apple Day,' Consumers Weigh In
by Aaron Baar
Although no one is quite sure what will come out of Apple's announcement on Wednesday (the smart money favors some sort of tablet that … Read the whole story
FINANCIAL SERVICES
Merrill Lynch Launches $20 Million Effort
by Tanya Gazdik
"What we heard loud and clear is that people are cautiously optimistic, but they need planning help," Justine Metz tells Marketing Daily. "It's a … Read the whole story
RETAIL
Coupon Use Grows For The First Time In 17 Years
by Sarah Mahoney
The change began in the fourth quarter of 2008, as the recession dominated all the headlines. "We saw a gain of 10% in that … Read the whole story
AUTOMOTIVE
Infiniti Hitches Wagon To ESPN's NCAA Star
by Karl Greenberg
Infiniti has hitched its "Inspired Performance" brand platform to ESPN's build-up to the NCAA Men's College Basketball Championship. The Nashville, Tenn.-based automaker has inked … Read the whole story
FOOD
Mintel: F&B Launches Dropped Nearly 30% In '09
by Karlene Lukovitz
The lingering economic downturn clearly caused smaller companies, which typically introduce a wide range of new products, to slow or cease launch activity last … Read the whole story
RETAIL
Are C-Stores Stealing Fast-Feeders' Lunch?
by Sarah Mahoney
Convenience-store shoppers aren't just pressed for time, they're hungry. And a new analysis from NPD Group's Convenience Store Monitor says that in the third … Read the whole story