Coke Zero is challenging NCAA Basketball devotees to brainstorm ways to enhance the fan experience. The 64 most-innovative concepts will compete during NCAA March … Read the whole story

Brett Favre made it to the Super Bowl. The ads, that is. Find out which one in today's Super Bowl edition of Out to … Read the whole story

Advertising on the Super Bowl and other big events isn't about Bridgestone and sibling Firestone's individual products or sub-brands. "It's more about making consumers … Read the whole story

The strategy of booking appointment television (such as live sporting events and highly anticipated programming) is intended to broaden EA's ability to reach the … Read the whole story

Chrysler Group is rethinking its licensed-merchandise program and how it sells things like branded shirts and gear online, as well as which products make … Read the whole story

As for Jim Beam's overall marketing focus, the brand has been consciously shifting to a strategy in which social media are the "heroes" and … Read the whole story

While they're cutting back on sweethearts and family members, shoppers are actually increasing the budget for other Valentines, with consumers planning to spend $5.37 … Read the whole story