"We want people to check out our ad, to build the momentum," says Michael Sprague. "When we were looking at our Super Bowl strategy, … Read the whole story
That's what you get for waking up in Vegas. Find out what's happening in today's Super Bowl edition of Out to Launch. Read the whole story
It can be argued that creative offerings are as incisive as brain surgery. When artfully done, they actually cure people of the status quo. Read the whole story
People are tiptoeing back into stores, giving January sales at some major retailers a better-than-expected jump. For Kohl's and Macy's, the results even promoted … Read the whole story
Super Bowl Sunday means two things for most Americans: Snacks and Football. EA Sports is hoping to capitalize on the conversation by partnering with … Read the whole story
"When someone like Hilton raises the point price by 20% in one fell swoop, it's like raising the price of milk and bread in … Read the whole story
Passersby will be able to view Ritz's recently launched TV spot, dubbed "Tailgate," on a jumbotron on nearby Broad Street. The spot features a … Read the whole story
The integrated marketing campaign focuses on Wade's Air Jordan 2010. The spot takes viewers to another world view of a basketball player's "nightmares" when … Read the whole story
Looking more closely at unit count trends, the fall '09 ReCount data confirm a slowdown in chain expansion, as well as the economy weeding … Read the whole story
While a company spokesperson declined to give details of how it will be marketed, the company says the new rollout follows strong consumer response … Read the whole story