The campaign's emphasis on the quality/trust factors of products under the Hormel umbrella -- sans direct references to the "value" message so prevalent in … Read the whole story

Target was also involved in building a NASCAR team's headquarters and regularly sends its IT staff to work in the racing shop on technology. … Read the whole story

"We've already seen an increase in our Twitter followers, and we'll continue to connect with these consumers after the contest is over through our … Read the whole story

"What surprised us most was how many customers say they really wanted to hear about sales and products," Kevin Ertell, VP/retail strategy for ForeSee … Read the whole story

"Our new strategy going forward is not about using athletes for athletes' sake but to tie into the Olympics and help communicate a message … Read the whole story