Monday, February 15, 2010
  • Walmart And P&G Team To Produce TV Movie

    For advertisers, "both studies reinforced the importance of family-friendly ads appearing in the context of family-friendly TV content and the degree to which consumer perceptions of a company are shaped by the TV shows, events or activities that it sponsors," Walmart says in its announcement. ...Read the whole story

  • Domino's Freebie Celebrates $1B In Online Sales

    Domino's has offered online/mobile ordering since 2007, but its online sales accelerated last year after it launched a Pizza Tracker app that lets customers monitor the progress of their online orders/delivery. Online orders now account for approximately 20% of overall Domino's orders. ...Read the whole story

  • Nationwide Finds Greatest Spokesperson In A Log Cabin

    Nationwide Insurance has found the world's greatest spokesperson ... in the world. It took a helicopter ride into the hinterlands, and a little cajoling, to convince the man to return to society and pitch for Nationwide. Which he agreed to do, but only if he gets a list of everyone with insurance and a blue phone. ...Read the whole story

  • Audi Launches Winter Olympic Ads

    After throwing a Hail Mary in the Super Bowl, Audi is going for the two points, with a pair of spots to air during the Winter Olympics' Friday evening opening ceremonies. The new ads, via AOR Venables Bell & Partners, are directly competitive with Lexus, BMW and Mercedes-Benz vehicles. ...Read the whole story

Canadian Pride Is Front And Center

The best expressions of pride are the coveted "red mittens." There hasn't been an Olympic item this hot since the beret in Salt Lake City. ...More