• Kraft: Cadbury-Merger Savings To Support Marketing

    The acquisition will make Kraft the world's largest confectioner and the leader in sweet snacks. The "fast-growing" confections and snacks segments will now represent the majority of Kraft's portfolio (30% and 21%, respectively), with six of its 11 brands with annual revenues exceeding $1 billion falling into those categories. ...Read the whole story

  • Automakers Campaigned On President's Day

    Edmunds.com says last weekend's President's Day sales events targeted people who might be considering a change and came from a range of automakers. The company notes that the Chrysler and Dodge units of Chrysler LLC are offering money-back guarantees for minivans when consumers trade in a direct competitor's vehicle. ...Read the whole story

  • Firm Points To E-Tail, Mobile Internet 'Collision'

    "We went from what I thought would be impulse buying to comparison shopping," says ABI Research senior analyst Mark Beccue. "The gloves are coming off for physical merchants. If you're a physical or electronic merchant, [a mobile e-commerce site] is going to be a must-have." ...Read the whole story

  • Ally Nabs Top Spot In Financial Services Site Study

    "Ally's top score is a wake-up call to traditional financial services online," says Pamela Pavliscak, a Change Sciences partner. "With trust at an all-time low, consumers are looking to financial services Web sites to clearly demonstrate the value they provide. They want to know quickly and clearly exactly what it will be like to be a customer of the firm." ...Read the whole story

  • Kia Inks Deal With LPGA, Michelle Wie

    Wie, a Korean American, will be the official golf ambassador and spokesperson for Kia Motors. The automaker has also signed on as title sponsor of the "Kia Classic Presented by J Golf," the first tour stop in the U.S. of the LPGA. The match, on March 22 in San Diego, Calif., will be carried on the Golf Channel. ...Read the whole story

  • Chipotle Pushing To Build On 2009 Momentum

    Fresh off announcing an unusually strong Q4 and full-year 2009 (particularly by current restaurant industry standards), Chipotle Mexican Grill is looking to build on the momentum with a new marketing campaign to launch in Q2, a new rewards program and new packaging -- not to mention expansion into Europe. ...Read the whole story

Getting Into The Mixing Bowl

Are Super Bowl ads also influenced by larger factors than the ad itself? I would argue yes. ...More

Can You Also Get Them in Your Classroom?

Education marketers have to become ever more sophisticated to reach these people, through a mix of brand building, tapping communities of interest and affinity marketing. ...More

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