• food Kraft: Cadbury-Merger Savings To Support Marketing by Karlene Lukovitz

    The acquisition will make Kraft the world's largest confectioner and the leader in sweet snacks. The "fast-growing" confections and snacks segments will now represent the majority of Kraft's portfolio (30% and 21%, respectively), with six of its 11 brands with annual revenues exceeding $1 billion falling into those categories. ...Read the whole story

  • automotive Automakers Campaigned On President's Day by Karl Greenberg

    Edmunds.com says last weekend's President's Day sales events targeted people who might be considering a change and came from a range of automakers. The company notes that the Chrysler and Dodge units of Chrysler LLC are offering money-back guarantees for minivans when consumers trade in a direct competitor's vehicle. ...Read the whole story

  • technology Firm Points To E-Tail, Mobile Internet 'Collision' by Aaron Baar

    "We went from what I thought would be impulse buying to comparison shopping," says ABI Research senior analyst Mark Beccue. "The gloves are coming off for physical merchants. If you're a physical or electronic merchant, [a mobile e-commerce site] is going to be a must-have." ...Read the whole story

  • financial services Ally Nabs Top Spot In Financial Services Site Study by Tanya Irwin

    "Ally's top score is a wake-up call to traditional financial services online," says Pamela Pavliscak, a Change Sciences partner. "With trust at an all-time low, consumers are looking to financial services Web sites to clearly demonstrate the value they provide. They want to know quickly and clearly exactly what it will be like to be a customer of the firm." ...Read the whole story

  • automotive Kia Inks Deal With LPGA, Michelle Wie by Karl Greenberg

    Wie, a Korean American, will be the official golf ambassador and spokesperson for Kia Motors. The automaker has also signed on as title sponsor of the "Kia Classic Presented by J Golf," the first tour stop in the U.S. of the LPGA. The match, on March 22 in San Diego, Calif., will be carried on the Golf Channel. ...Read the whole story

  • restaurants Chipotle Pushing To Build On 2009 Momentum by Karlene Lukovitz

    Fresh off announcing an unusually strong Q4 and full-year 2009 (particularly by current restaurant industry standards), Chipotle Mexican Grill is looking to build on the momentum with a new marketing campaign to launch in Q2, a new rewards program and new packaging -- not to mention expansion into Europe. ...Read the whole story

beyond the press release Getting Into The Mixing Bowl by Vanessa Horwell

Are Super Bowl ads also influenced by larger factors than the ad itself? I would argue yes. ...More

insight Can You Also Get Them in Your Classroom? by Michele Azan

Education marketers have to become ever more sophisticated to reach these people, through a mix of brand building, tapping communities of interest and affinity marketing. ...More

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