Thursday, February 18, 2010
  • Toyota Shores Up Quality Control -- In Time?

    "One might have guessed Toyota owners would switch their allegiance to other Japanese brands, but instead they seem to be turning away from Japanese brands as a category," says Jack R. Nerad, executive editorial director, Kelley Blue Book and kbb.com. "It's just another indication of the far-reaching effects of these recall-related issues." ...Read the whole story

  • Olympics Sponsors Benefit, As Do Competitors

    According to a survey from market research firm Chadwick Martin Bailey in Boston, followers of the Winter Olympics correctly identified Coca-Cola, McDonald's and Visa as official sponsors of the Games. But many believed that companies such as Pepsi, Subway and American Express were also sponsors. ...Read the whole story

  • Whole Foods Market Sales Up, Forecast Rosy

    The Austin, Texas-based company, which has reacted to slowed consumer spending by moderating some of famously high prices, emphasizing value in its merchandising, and focusing on smaller stores, says those gains are continuing, with comparable-store sales up 7% so far in its second quarter. ...Read the whole story

  • BMW Joyfully Launches Awareness Campaign

    BMW of North America has launched a new global ad push that it calls its largest brand awareness campaign in its history. The effort, "Story of Joy," began during the XXI Winter Olympic Games with an ad buy that BMW says is the largest of any advertiser in the Games. ...Read the whole story

  • N.Y. Raises Curtain On Itself Pre-Oscars

    An outdoor media plan includes bus shelter, street pole banner, newsstand, phone kiosk and taxi cab ads that show the Oscar against a nighttime Manhattan juxtaposed with movie lines like "I'll have what she's having" from "When Harry Met Sally" and "You talkin' to me? You talkin' to me?" from "Taxi Driver." ...Read the whole story

  • Leibovitz Shoots Britney Spears For Candie's

    The campaign, a series of photographs of Spears as seen through the lens of each photographer, will debut with a four-page insert in the April issue of Seventeen Magazine as well as online at candies.com and Kohls.com. Outdoor billboards, in-store, circulars, online and direct mail are also planned. ...Read the whole story

  • Staples Launches New Business Tech-Support Service

    Tech services are becoming an increasingly attractive revenue stream for retailers. In addition to Best Buy's Geek Squad, chains like Wal-Mart and Target have added service, installation and support. Staples' announcement comes just at a time when the office-supply industry, one of the harder-hit retail sectors, is bouncing back. ...Read the whole story

Who Drinks Grapefruit Juice?

Top 10 DMAs in which reside adults who drank grapefruit juice in the last six months: 1 Atlanta 2 Chicago 3 Charleston, S.C. 4 New York 5 Columbia, S.C. 6 Norfolk/ Portsmouth/ Newport News, Va. 7 ...More


  • Be True To Your Brand And Survive A Crisis

    Google's response to the Buzz crisis is truer to its brand than its initial product launch. And, that response -- rapid and authentic -- appears to be redeeming its brand. ...More

  • Targeting Is Not Engagement

    Engagement has been pushed to the back burner lately, but it's still critical for brands -- and successful engagement requires concerted efforts that go well beyond data and targeting. ...More

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