Wednesday, February 24, 2010
  • BMW Marketing VP Discusses 'Joy' Strategy

    "We are investing much more with our online activities. For 2010, we will have some print, but it will be very, very micro-targeted. What we are not doing, which we have done in years past, is out-of-home. You are not going to see lots of tier-one dollars going toward out-of-home. It's TV, Web, and secondarily, print." ...Read the whole story

  • Skies Get Sunnier As Stores Beat Expectations

    While there still aren't any rainbows forming over America's shopping centers, a handful of retailers including Macy's, Target and Sears, posted better-than-expected quarterly results on Tuesday. Executives at those chains -- and industry observers -- think that while consumers are still cautiously measuring out their cash, retailers can finally exhale. ...Read the whole story

  • Casinos No Longer Sure Bet For Entertainment

    According to new Mintel study, 30% of U.S. adults said they visited a casino in the past year, and attendance has been declining steadily since 2001, when 35% of adults went to the casinos. The steady decline suggests it's less one event -- such as the recession -- causing people to stay away, than it is the option of increasingly compelling entertainment offerings elsewhere. ...Read the whole story

  • Organics Watchdog Takes Aim At Sara Lee Campaign

    The Cornucopia Institute, a Wisconsin-based nonprofit farm policy research group, issued a press release slamming the brand's campaign, which focuses on EarthGrains' use of a new "Eco-Grain" as a flour ingredient, with the tagline, "The Plot to Save the Earth, One Field at a Time." Sara Lee says there's been a misunderstanding. ...Read the whole story

  • 'Consumer Reports' Gives Toyota Good Marks

    The magazine says the Honda Fit and the Toyota Prius topped the best-value vehicle list, beating out more than 280 cars in eight categories. The two cars each earned a value score of 2.08 on a scale where average is arbitrarily given a "1.00" score meaning 2.00 is twice the value of the average model. ...Read the whole story

The Oscar For ROI

Brand Keys calculates the odds for winning the Academy Award -- for entertainment value only! ...More

  • What Boats Are You Not Seeing?

    It helps to believe that the impossible is (somehow) possible. That the world might not end at the shoreline, as we've been taught all these years. ...More