Marketing Daily
Wednesday, February 24, 2010
  • BMW Marketing VP Discusses 'Joy' Strategy

    "We are investing much more with our online activities. For ...

  • The Oscar For ROI

    Brand Keys calculates the odds for winning the Academy Award ...

  • Skies Get Sunnier As Stores Beat Expectations

    While there still aren't any rainbows forming over America's shopping ...

  • What Boats Are You Not Seeing?

    It helps to believe that the impossible is (somehow) possible. ...

  • Casinos No Longer Sure Bet For Entertainment

    According to new Mintel study, 30% of U.S. adults said ...

  • Organics Watchdog Takes Aim At Sara Lee Campaign

    The Cornucopia Institute, a Wisconsin-based nonprofit farm policy research group, ...

  • 'Consumer Reports' Gives Toyota Good Marks

    The magazine says the Honda Fit and the Toyota Prius ...