Marketing Daily
Wednesday, February 24, 2010
  • BMW Marketing VP Discusses 'Joy' Strategy

    "We are investing much more with our online activities. For 2010, we will have some print, but it will be very, very micro-targeted. What ... Read the whole story

  • The Oscar For ROI

    Brand Keys calculates the odds for winning the Academy Award -- for entertainment value only! Read the whole story

  • Skies Get Sunnier As Stores Beat Expectations

    While there still aren't any rainbows forming over America's shopping centers, a handful of retailers including Macy's, Target and Sears, posted better-than-expected quarterly results ... Read the whole story

  • What Boats Are You Not Seeing?

    It helps to believe that the impossible is (somehow) possible. That the world might not end at the shoreline, as we've been taught all ... Read the whole story

  • Casinos No Longer Sure Bet For Entertainment

    According to new Mintel study, 30% of U.S. adults said they visited a casino in the past year, and attendance has been declining steadily ... Read the whole story

  • Organics Watchdog Takes Aim At Sara Lee Campaign

    The Cornucopia Institute, a Wisconsin-based nonprofit farm policy research group, issued a press release slamming the brand's campaign, which focuses on EarthGrains' use of ... Read the whole story

  • 'Consumer Reports' Gives Toyota Good Marks

    The magazine says the Honda Fit and the Toyota Prius topped the best-value vehicle list, beating out more than 280 cars in eight categories. ... Read the whole story