Marketing Daily
Wednesday, February 24, 2010
  • AUTOMOTIVE
    BMW Marketing VP Discusses 'Joy' Strategy
    by Karl Greenberg

    "We are investing much more with our online activities. For 2010, we will have some print, but it will be very, very micro-targeted. What … Read the whole story

  • COMMENTARY
    The Oscar For ROI
    by Robert Passikoff, Op-Ed Contributor

    Brand Keys calculates the odds for winning the Academy Award -- for entertainment value only! Read the whole story

  • RETAIL
    Skies Get Sunnier As Stores Beat Expectations
    by Sarah Mahoney

    While there still aren't any rainbows forming over America's shopping centers, a handful of retailers including Macy's, Target and Sears, posted better-than-expected quarterly results … Read the whole story

  • COMMENTARY
    What Boats Are You Not Seeing?
    by Mickey Lonchar

    It helps to believe that the impossible is (somehow) possible. That the world might not end at the shoreline, as we've been taught all … Read the whole story

  • ENTERTAINMENT
    Casinos No Longer Sure Bet For Entertainment
    by Aaron Baar

    According to new Mintel study, 30% of U.S. adults said they visited a casino in the past year, and attendance has been declining steadily … Read the whole story

  • FOOD
    Organics Watchdog Takes Aim At Sara Lee Campaign
    by Karlene Lukovitz

    The Cornucopia Institute, a Wisconsin-based nonprofit farm policy research group, issued a press release slamming the brand's campaign, which focuses on EarthGrains' use of … Read the whole story

  • AUTOMOTIVE
    'Consumer Reports' Gives Toyota Good Marks
    by Karl Greenberg

    The magazine says the Honda Fit and the Toyota Prius topped the best-value vehicle list, beating out more than 280 cars in eight categories. … Read the whole story