Marketing Daily Issues for February 2010
- Marketing Daily - Friday, Feb. 12, 2010
- Sprite Launches First Integrated Global Campaign by Karlene Lukovitz
- Avid Gamers Easy Targets For Sports Sponsors by Aaron Baar
- P&G Hits The Slopes With Corporate Campaign by Karl Greenberg
- Toy Fair: Barbie, Bigfoot, Beyblade Take Stage by Sarah Mahoney
- ING Promotes Prudent Planning In New Spot by Tanya Irwin
- Suzuki Goes All Social After Chicago Unveil by Karl Greenberg
- Yahoo Hopes to Generate Visits At Olympics
- Satisfied Insurance Agents Drive The Business
- TGI Friday's Adds Premium Entrées
- Herradura Launches Site With Premium Message
- Chrysler To Beef Up Social Media
- Kohl's Antes Up Big For Breast Cancer
- Verizon Backs 'Let's Move' Initiative
- Carmex Launches Kiss-Off Promotion
- Lowe's Expands Military Discount
- Who Takes Adult Ed? Commentary by None
- Where Has All The Trust Gone? Commentary by Len Stein
- Marketing Daily - Thursday, Feb. 11, 2010
- Target Makes Its Gift Cards Mobile, Scannable by Sarah Mahoney
- Volvo Launches New Site Designed For Speed by Karl Greenberg
- Denny's: Another 2 Million Free Grand Slams Served by Karlene Lukovitz
- Haier Leverages NBA Link To Launch TV Line by Aaron Baar
- Whoopi Helps De-Stigmatize Leakage For Poise by Karl Greenberg
- Tide Links Products To Venus Williams, Super Bowl by Tanya Irwin
- Tresemme Sponsors Fashion Week, Bows FB Group
- Kia Launches Green Sub-Brand
- Blue Diamond Is Nuts For The NBA
- Macy's Plans Vocal Pyrotechnics For July 4th
- Moët & Chandon To Star At Academy Awards
- Who Buys Boxed Chocolates? Commentary by None
- What Happened To Marketing Intuition? Commentary by Cassie Hughes
- Beyond The Super Bowl Commentary by Mitch Spolan
- Marketing Daily - Wednesday, Feb. 10, 2010
- Multiple Dynamics Drive Hormel Umbrella Campaign by Karlene Lukovitz
- Return On Objective Key In Sports Partnerships by Karl Greenberg
- Simmons Asks Consumers To 'Tweet For Sleep' by Tanya Irwin
- Facebook, Victoria's Secret Big With Online Shoppers by Sarah Mahoney
- 24 Hour Fitness Effort Builds On Olympics by Karl Greenberg
- Tech Firms Lead In Media Value Measure by Aaron Baar
- Lakers' Odom In PowerBar TV Spot
- Staples Kicks Off New Product Eco-Challenge
- McD's U.S. Sales Dip 0.7%, Global Up 2.6%
- Coke Launches NASCAR 'Track Walks'
- M&T Bank Offers Customized Checking Bonus
- Who Buys Car Wax? Commentary by None
- Digital Agencies Have It All Wrong Commentary by John Heenan
- Marketing Daily - Tuesday, Feb. 9, 2010
- Private-Label Growth Outpacing Brands by Karlene Lukovitz
- Super Bowl Ball Now In Marketers' Hands by Karl Greenberg
- ANA: Fewer Foresee Death Of TV Spot In Decade by Aaron Baar
- Most Meaningful: Snickers. Least: GoDaddy by Karl Greenberg
- Dunkin' Contest Kicks Off 60th Anniversary by Tanya Irwin
- Toyota Pulls ABC TV Ads
- Hess Launches Giveaway For East Coasters
- Sun Life Financial Scores Big During Super Bowl
- Mintel Predicts Banking Changes
- Ram Truck Re-Ups With Raminator
- Ford Partners With PBS For Black History Month
- Commentary by None
- My Valentine's Day Love Letter Commentary by Cliff Medney
- No Logo Is Bad Logo Commentary by James R. Gregory
- Marketing Daily - Monday, Feb. 8, 2010
- Saints Shine, Snickers Scores And Bud Disappoints by Sarah Mahoney
- Acura Gets Design-Conscious For ZDX by Karl Greenberg
- Jones Supports Jobs For African Women by Tanya Irwin
- Cars.com Launches Mobile Shopping Application by Karl Greenberg
- EarthGrains 'Plots To Save The Earth' by Karlene Lukovitz
- Kraft, Animal Planet In Lunchables Promotion by Aaron Baar
- Nissan U.S. Marketing Leadership Changes
- IHOP Benefits Children's Miracle Network
- Old Spice, NASCAR's Stewart Auction Towels
- Michigan's Travel Campaign Shows ROI
- Commentary by None
- Real Brand Opportunities In A Virtual Economy Commentary by Jennifer Bartlett
- Marketing Daily - Friday, Feb. 5, 2010
- Kia's Marketing VP Dishes On Bowl Strategy by Karl Greenberg
- Juiced In January, Stores Raise Forecasts by Sarah Mahoney
- EA Teams Up With Doritos For Bowl Promo by Aaron Baar
- InterContinental Jumps On Hilton's Loyalty Leap by Karl Greenberg
- Ritz TV Spot Gets Play During NYSE Tailgating Party by Karlene Lukovitz
- Nike's Jordan Debuts Air Jordan 2010 by Tanya Irwin
- NPD: Restaurant Unit Counts Down Slightly by Karlene Lukovitz
- Penney To Unveil Cindy Crawford Jewelry Line by Sarah Mahoney
- Ford Turns On Radio With New Offer
- Honda Tells Dealers To Steer Clear Of Toyota
- Progressive Launches Mobile Web Site
- Avon Reports Sales Gain On Ad Spend Hike
- Countdown To The Super Bowl Commentary by None
- It's Time Managers Free Creativity Commentary by Bob Deutsch
- Marketing Daily - Thursday, Feb. 4, 2010
- New Belgium Brewing Gets 'Hopped Up' by Karlene Lukovitz
- Polo Ready To Take Victory Laps In Vancouver by Sarah Mahoney
- Toys Do Talking In Kia's First Bowl Spot by Karl Greenberg
- Verizon Embarks On Interactive TV For Olympics by David Goetzl
- Audi Back In Bowl, This Time With Laughs by Karl Greenberg
- Subway Contest Benefits Food Banks
- Wal-Mart Lays Off 300 Corporate Workers
- Toyota Bouncing Back: Edmunds.com
- New York City Gets Behind The Oscars
- Whole Foods Looks To Break Cheesy Record
- New Spot Invites People To Dance Away Arthritis
- Report: More Toyota Woes? Prius Brakes Being Probed
- Costco Names New President; Sinegal Still CEO
- Countdown To The Super Bowl Commentary by None
- The New Normal: It's About Value And Values Commentary by Carl Anderson
- Building Online Communities For Insight, Advocacy Commentary by Aliza Freud
- Marketing Daily - Wednesday, Feb. 3, 2010
- Coke Zero Enters 'Bracketville' Via Contest by Tanya Irwin
- Bridgestone Readies Ads For Super Bowl by Karl Greenberg
- EA Games Books Heavy TV Ad Schedule by Aaron Baar
- Deals Expand Chrysler's Licensing Program by Karl Greenberg
- Jim Beam Thanks Troops Via VIP Contest by Karlene Lukovitz
- NRF Valentine's Day Forecast: Lovers Lose by Sarah Mahoney
- 3 Musketeers Intros Truffle Crisp Bar
- Miami Tourism Bureau Backs Haiti Relief Effort
- Milyoni Launches Super Bowl Throwdown FB Page
- Correction: Edible Arrangements
- Countdown To The Super Bowl Commentary by None
- Hey, Go Daddy: Your Strategy is Showing Commentary by Aaron Baar
- Email & Social: An Online Tango Of Sorts Commentary by Erick Mott
- Marketing Daily - Tuesday, Feb. 2, 2010
- Fur Flies: Activists Hope To Spark Nutria Sales by Sarah Mahoney
- Firm Finds Brands Power Financial Performance by Aaron Baar
- Taco Bell Super Bowl Efforts Feature ... NBA Legend by Karlene Lukovitz
- Edmunds: Toyota's January Sales Tanked by Karl Greenberg
- 7-Eleven Gives Back With Cup Campaign by Tanya Irwin
- AT&T Launches Site For Black History Month
- Visa Brings Campaign To Life In N.Y.
- Cupid Cuts Back Two Years In A Row
- Wal-Mart Offers Super Bowl Packages
- Banquet Meals Offer Cash Prizes
- Ford Warriors In Pink Links To 'Valentine's Day'
- Countdown To The Super Bowl Commentary by None
- Middle-Aged Super Bowl Showing Its Paunch Commentary by Steve Lundin
- The Competition Swoops In Commentary by Karl Greenberg
- Marketing Daily - Monday, Feb. 1, 2010
- Callaway To Sponsor Super Bowl Pre-Game Show by Sarah Mahoney
- FTC's Focus Re Privacy Issues Emerging by Karlene Lukovitz
- Jeep Launches Ads During Winter X Games by Karl Greenberg
- Survey: By 2012, 3/4 Of U.S. Will Have HDTV by Aaron Baar
- Toyota's Loss Of Rep Is Stuck In 'Drive' by Karl Greenberg
- Study Finds Convenience Key For Young Diners by Karlene Lukovitz
- 2K Sports Dangles $1M In MLB Game Contest
- Edible Arrangements Debuts National TV Ads
- Jaguar To Celebrate 75th At Events, Races
- More Restaurants Are Helping Haitians
- Countdown To The Super Bowl Commentary by None
- 5 Feisty Guerrilla Marketing Ideas For '0h 10' Commentary by Drew Neisser
