Marketing Daily
Friday, March 19, 2010
  • RETAIL
    Walmart To Expand Financial Services
    by Sarah Mahoney

    Walmart's "target market is both the unbanked and underbanked population," Greg McBride, senior financial analyst at Bankrate.com, tells Marketing Daily, "and that is also … Read the whole story

  • Who's Making Home Improvements?
    by

    Top 10 DMAs in which reside adults who spent more than $5,000 on home improvements in the past year: 1 Washington, D.C. 2 New … Read the whole story

  • COMMENTARY
    Comments Can Be Key To Engagement
    by Laura Patterson

    Sentiment analysis -- similar to text mining -- involves parsing and analyzing the comments and suggestions customers post on social media. It concentrates on … Read the whole story

  • FOOD
    F&B Industry Backs New School Nutrition Standards
    by Karlene Lukovitz

    The agreement is included in the newly introduced Healthy, Hunger-Free Kids Act, which reauthorizes child nutrition programs. The bill would give the Secretary of … Read the whole story

  • FINANCIAL SERVICES
    Capital One Goes Viral With NCAA Video
    by Tanya Gazdik

    "People consume March Madness in different ways, and we want to meet consumers where they are in a unique way," Capital One's Marc Mentry … Read the whole story

  • RETAIL
    Barnes & Noble Taps Tech Wizard For CEO
    by Sarah Mahoney

    "Barnes & Noble has been run by the Riggios for a long time, and they are still obviously very much in charge," David A. … Read the whole story