• automotive Q&A With Hyundai's Interim CMO, Chris Perry by Karl Greenberg

    In September, the company launches a turbo version of Sonata plus the car it unveils at this week's show: the Sonata Hybrid, its first such vehicle. Hyundai will simulcast the Javits Center press conference on the LED screen in Times Square while "air cleaners" dressed in Hyundai-branded attire hit 42nd Street and Broadway, directing people's attention to the screen. ...Read the whole story

  • research Walmart Dominates Colloquy Loyalty Study by Tanya Irwin

    "The Great Recession became the great equalizer," says Colloquy's Kelly Hlavinka. "Customers view loyalty differently. We've witnessed a profound change among consumers since the recession hit: Low prices have stepped up to become retail's strongest loyalty lure. That is something which was simply not true in 2008." ...Read the whole story

  • retail Whole Foods Launches Earth Month Festival by Sarah Mahoney

    It's a chance for Whole Foods -- a marketer that has never been able to compete on price, despite a few nods to the economy during the worst of the recession -- "to switch the conversation away from a value argument back to a quality argument," says marketing professor Michael Solomon. ...Read the whole story

  • restaurants Top Chains' Sales Were Down 0.8% in '09 by Karlene Lukovitz

    Technomic also noted a small increase in the percentage of newly opened units that are franchised, as opposed to company-owned, last year -- reflecting chains' turning increasingly toward franchising rather than corporate investment for expansion within the U.S., Paul tells Marketing Daily. ...Read the whole story

  • mobile Study ID's Five Types Of Cell Phone Users by Karl Greenberg

    The study also finds that AT&T Wireless indexes well above average in tendency of customers to switch to another service, while TracFone indexes well above average for customer loyalty. Virgin Mobile's customers also over-index in having less of a propensity to switch. ...Read the whole story

point-of-view Brand Lessons From The Court by Sharon Napier

Syracuse University fans are in mourning. That is the power of a strong brand. ...More

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