• automotive At The Auto Show, The Word Is 'Digital' by Karl Greenberg

    How are BMW, VW, Honda and Toyota bringing in younger consumers? VW of America COO Mark Barnes says it's about product and bringing in a new generation. "The mass media we are using is TV, but we are getting far more engaged in the digital world," he says. "When we introduced the new GTI, we used iPod and iPhone. Our GTI sales were up tremendously versus last year so that has worked very well." ...Read the whole story

  • telecom AT&T Spreads Anti-Text Word Via Series by Aaron Baar

    "We have a particular interest in reaching the youth demographic as they tend to rely on texting as their dominant form of communication and are often new drivers," Chris Schembri, vice president of media services at AT&T, tells Marketing Daily. "AT&T has an existing relationship with The CW and 'Melrose Place' via [traditional] advertising. As such, we leveraged this relationship to reach the network's core youth demographic." ...Read the whole story

  • restaurants Subway Joins Breakfast Battle Of Titans by Karlene Lukovitz

    Saying that Subway "hasn't really broken through yet" with its Seattle's Best offering, Technomic's Ron Paul notes that it's possible that Subway's breakfast initiative could have more of an impact on Burger King and other competitors than on McDonald's. ...Read the whole story

  • automotive IHS: They Who Capture The Young Will Win by Karl Greenberg

    IHS predicts that Honda will move toward 12% of the market, while Nissan, Hyundai, Kia and Chrysler bunch together around 7%. "The bottom line is that since nobody is catching the younger generation. All share is fluid and up for grabs. People who can get the younger generation win because, at the end of the day, the job market will be there for them in 2014 and they will drive market share." ...Read the whole story

  • packaged goods Pedigree Enlists Underwood (And Her Dog) by Tanya Irwin

    Carrie Underwood appears on Pedigree's Web site accompanied by her Chihuahua, Ace, who she adopted three years ago. "He seems like one in a million, but unfortunately he's not," she says. "Four million other great dogs like him end up in shelters and breed rescues every year." ...Read the whole story

  • automotive Chrysler/Fiat CEO Sees Sales Doubling In Five by Karl Greenberg

    Fiat/Chrysler chief Marchionne said that by 2014 more than half of Chrysler vehicles will use Fiat architecture and over 40% will have Fiat powertrains or technology. He added that Fiat will develop car platforms while Chrysler oversees development of large vehicles. "The deal represents an enormous step forward for both of us." ...Read the whole story

  • research Spring Cleaning: Gen Y Dirties Its Hands by Sarah Mahoney

    "Many younger consumers fall into the Gen Y category we call 'home artisans,'" she says. "They're really enthusiastic about learning all kinds of skills, from gardening to knitting to sewing to cleaning effectively. For them, it's about reconnecting with authenticity." ...Read the whole story

  • automotive Economist: People Less Willing To Spend Now by Karl Greenberg

    "There's real income growth," says Nariman Behravesh, chief economist at IHS. "However, it's not so much the ability to buy as a willingness that's a major obstacle. Gasoline sales as a share of take-home pay are below 3% and that gives households a little more room to maneuver. The negatives are unemployment, tight credit and high debt burdens." ...Read the whole story

insight Get Back To Marketing Basics by Carl Anderson

Never before has there been a greater opportunity for companies to take complete control of every aspect of their communications. ...More

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