Marketing Daily
Tuesday, April 6, 2010
  • RESTAURANTS
    Get Ready For Subway's Breakfast Blitz
    by Aaron Baar

    "We're using some of the marketing equities we've developed to show we're on the breakfast game," says Subway's Tony Pace. "We're confident in our … Read the whole story

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  • COMMENTARY
    Can Mobile Make Us Feel More Situated?
    by Bob Deutsch

    Agencies need to become purveyors of culture, not just hawkers of products or multi-platform razzmatazz. Read the whole story

  • RETAIL
    Report: Shoppers Still Loving Private Labels
    by Sarah Mahoney

    In a poll of 800 supermarket shoppers, conducted by GfK Research for the Private Label Manufacturers Association back in February, 80% say they see … Read the whole story

  • AUTOMOTIVE
    Mercedes Takes A Class In Social Media
    by Karl Greenberg

    "These kids are saying 'we are a generation of digital natives, we live in the digital space, we are data-obsessed,' which means when they … Read the whole story

  • FOOD
    Confections: Something Old, Something New
    by Karlene Lukovitz

    Stressful times accentuate cravings for sweets, and these days, Americans are running the gamut when it comes to confections and desserts -- from nostalgic … Read the whole story

  • SPORTS
    Study Finds MLB Tied With NFL In Loyal Fans
    by Karl Greenberg

    Brand Keys president Robert Passikoff says the Yankees do a good job with bonding with fans around merchandise, and not just because they have … Read the whole story

  • AIRLINES
    New York City Flies High With American
    by Fern Siegel

    American Airlines has reached an $8 million, two-year agreement with New York to promote the city that never sleeps nationwide. American will serve as … Read the whole story