• Luxury Lives: Coach, Burberry Post Stronger Sales

    Looks like affluent people are feeling safe about spending again: Coach says its fiscal third-quarter sales jumped 12%, and Burberry says that its retail sales gained 15% in the second half. Consultant Patricia Pao says she isn't surprised, and that the strong pickup some luxury retailers saw over the holidays is building steam. ...Read the whole story

  • Moët Extends Hollywood Ties With 'Sex and City 2'

    While the producers are trying to keep at least a few surprises in store for fans planning to take in the latest adventures of Carrie Bradshaw and cohorts in the upcoming "Sex and the City 2," "Sex" addicts can count on at least one thing: When the foursome sips a bit of the bubbly, their brand of choice will be Moët & Chandon. ...Read the whole story

  • Recession Plagues Harley-Davidson Sales

    Harley-Davidson says first-quarter sales were down, but not as sharply as they had been in the prior three quarters. The Milwaukee-based maker of the top-selling bike brand in the U.S. said worldwide retail sales of new motorcycles dropped 18.2% for the company, versus the quarter last year. ...Read the whole story

  • Study: Women Want Personalized Ads

    It's a question men and marketers have been asking since time immemorial: What do women want? Well, for marketers the answer is more targeted ads that show an understanding of their lives and give them something of value. ...Read the whole story

  • iShares Urges Advisors To 'Keep Evolving'

    iShares, a leader in Exchange Traded Funds (ETFs), has launched an integrated, multiplatform marketing campaign, its first since the company was acquired by BlackRock with the message 'Keep Evolving.' ...Read the whole story

  • Vehicle Incentives Highest Since 9-11

    Automakers are throwing cash on the hood and consumers are biting. Last month, according to Edmunds.com, sales of new vehicles purchased with zero-percent financing hit record levels -- at least since 2004, when Edmunds came on the scene. ...Read the whole story

  • Who Owns/Leases A Hybrid?

    Top 10 DMAs in which reside adults who own or lease a hybrid vehicle: 1 San Francisco/ Oakland/ San Jose 2 Washington, D.C. 3 West ... ...More

Does Your Media Plan Have AWD?

We must understand how this hyper-mobile experience will affect the context and influence of our messages as we move closer to the POP. ...More

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