Thursday, April 22, 2010
  • Chrysler Posts Positive Report

    Chrysler's message with its latest quarterly report is that things are turning around, and that the company isn't the Larry King of automakers: This time the marriage is going to work. ...Read the whole story

  • Sprint Declares A Thumb War (Against Texting)

    Sprint and are teaming up on a public-service campaign to discourage teens from texting. Included is a video PSA featuring Joel McHale and Ken Jeong, of the sitcom "Community." ...Read the whole story

  • JCPenney Speeds Up 'Transformation Plan'

    JCPenney has been on a mission, determined to shake off its dowdy image and convince consumers that it is the destination for fun, affordable fashion. Now, the Plano, Texas-based retailer says it will pick up the pace of that makeover, unveiling a new five-year plan for investors and analysts that calls for sales of $23 billion by 2014, driven primarily by comparable-store sales growth. ...Read the whole story

  • IOM Report Provides Backing For Sodium Regulation

    The signs are increasingly pointing toward Food and Drug Administration intervention and eventual regulation of sodium levels in packaged and restaurant food and beverages. ...Read the whole story

  • Shell, Penske, Ink Racing Deal

    Shell Oil and Penske Corp. have signed a multi-year partnership around both the latter's racing program and its broader business activities. The new deal gives Shell marketing opportunities for its fuels, products like V-Power motor oil products and its Pennzoil subsidiary. ...Read the whole story

  • HP Ad Features Sarah Jessica Parker

    The next commercial in HP's "PC is Personal Again" advertising campaign will feature Sarah Jessica Parker, star and producer of the upcoming film, "Sex and the City 2." The commercial -- part of HP's tie-in with the film -- will feature Parker as herself using an HP computer to stylishly manage various aspects of her life, from mother to designer to movie producer.--Aaron Baar ...Read the whole story

  • Starbucks Posts Strong Sales, Traffic Grains

    America is loving its coffee again: Starbucks says its second-quarter sales jumped 9% to $2.5 billion, including a 7% increase in comparable-store sales in the U.S. Earnings for the Seattle-based company came in at $217.3 million, compared with $25 million in the same period a year ago, and the company raised its financial forecasts for the year. "Strong revenue growth, driven by significant improvement in comparable store sales growth, combined with continued financial discipline, enabled Starbucks to achieve record results in the quarter," EVP/CFO Troy Alstead says in its release. "We are pleased with the strong improvement in traffic in ... ...Read the whole story

  • Frito-Lay Leads Effie Winners

    Marketers with the most 2010 Effie Award wins include Frito-Lay, winning a total of six Effies, and Unilever with four wins. MillerCoors' "1 Second Ad Campaign" for Miller High Life and "H*Commerce" for McAfee each won three Effies in three different categories. ...Read the whole story

  • GM Pays Back Government Loan
Who Dines Out After Seeing Mailed Ads?

Top 10 DMAs in which reside adults who purchased fast food or a restaurant meal as a result of mailed advertisements: 1 St. Louis, Mo. 2 Toledo, Ohio 3 Indianapolis, Ind. 4 Birmingham, Ala. 5 Baltimore ...More