Chrysler's message with its latest quarterly report is that things are turning around, and that the company isn't the Larry King of automakers: This time the marriage is going to work. ...Read the whole story
Sprint and DoSomething.org are teaming up on a public-service campaign to discourage teens from texting. Included is a video PSA featuring Joel McHale and Ken Jeong, of the sitcom "Community." ...Read the whole story
JCPenney has been on a mission, determined to shake off its dowdy image and convince consumers that it is the destination for fun, affordable fashion. Now, the Plano, Texas-based retailer says it will pick up the pace of that makeover, unveiling a new five-year plan for investors and analysts that calls for sales of $23 billion by 2014, driven primarily by comparable-store sales growth. ...Read the whole story
The signs are increasingly pointing toward Food and Drug Administration intervention and eventual regulation of sodium levels in packaged and restaurant food and beverages. ...Read the whole story
Shell Oil and Penske Corp. have signed a multi-year partnership around both the latter's racing program and its broader business activities. The new deal gives Shell marketing opportunities for its fuels, products like V-Power motor oil products and its Pennzoil subsidiary. ...Read the whole story
Top 10 DMAs in which reside adults who purchased fast food or a restaurant meal as a result of mailed advertisements: 1 St. Louis, Mo. ... ...More
As spending habits return to normal, we must remember to tap into the "wants" of our consumer audience as well. ...More
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