• Chrysler Posts Positive Report

    Chrysler's message with its latest quarterly report is that things are turning around, and that the company isn't the Larry King of automakers: This time the marriage is going to work. ...Read the whole story

  • Sprint Declares A Thumb War (Against Texting)

    Sprint and DoSomething.org are teaming up on a public-service campaign to discourage teens from texting. Included is a video PSA featuring Joel McHale and Ken Jeong, of the sitcom "Community." ...Read the whole story

  • JCPenney Speeds Up 'Transformation Plan'

    JCPenney has been on a mission, determined to shake off its dowdy image and convince consumers that it is the destination for fun, affordable fashion. Now, the Plano, Texas-based retailer says it will pick up the pace of that makeover, unveiling a new five-year plan for investors and analysts that calls for sales of $23 billion by 2014, driven primarily by comparable-store sales growth. ...Read the whole story

  • IOM Report Provides Backing For Sodium Regulation

    The signs are increasingly pointing toward Food and Drug Administration intervention and eventual regulation of sodium levels in packaged and restaurant food and beverages. ...Read the whole story

  • Shell, Penske, Ink Racing Deal

    Shell Oil and Penske Corp. have signed a multi-year partnership around both the latter's racing program and its broader business activities. The new deal gives Shell marketing opportunities for its fuels, products like V-Power motor oil products and its Pennzoil subsidiary. ...Read the whole story



Americans' Insatiable Need To Spend

As spending habits return to normal, we must remember to tap into the "wants" of our consumer audience as well. ...More

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