• Electric Cars Prepare Consumers For Debut

    The electric car is coming, but are consumers and the power infrastructure rolling out the welcome mat? Lawrence Burns, former VP of research and development at General Motors, one of the panelists, said "range anxiety" is probably the greatest barrier to consumer acceptance of electric cars, something Chevy is hoping to ameliorate with its vehicle. ...Read the whole story

  • Levi's Pounces On Facebook Plugins

    Levi's -- arguably the most "like"-able denim brand ever -- is introducing new Facebook plugins, betting that its fans will use the personalized social shopping experience to spread the passion. ...Read the whole story

  • Frontline Plus Focuses On 'Killer Instinct'

    Frontline Plus flea prevention appeals to pet owners' primal instincts in wanting to protect their pets against pests. One portion of the "entertainment" section of the new Web site, www.Completekiller.com, has the headline "Flea Killah." Consumers are invited to upload a photo of themselves and "take killing into their own hands." ...Read the whole story

  • Gillette Supports 'Young Guns' At NASCAR

    Gillette is supporting the launch of its Gillette Fusion ProGlide shaver with sponsorship of the NASCAR Sprint Cup Series race at Pocono Raceway on June 6. Marketing activities will focus on its "Young Guns" NASCAR marketing platform. The program, which started in 2003, features a roster of young drivers. Currently the list comprises Clint Bowyer, Kyle Busch, Carl Edwards, Denny Hamlin, Kasey Kahne and Joey Logano. ...Read the whole story

  • LG Reinvigorates Texting Championship

    Any sort of recurring promotion needs something new to keep it going. Now in its fourth year, LG's Texting Championship is adding a Facebook component that brings the competition to the social networking world. ...Read the whole story

  • Sodium: Consumer Ambivalence Poses F&B Challenges

    For food and beverage companies, a gap between Americans' attitudes and actual consumption behavior/taste preferences continues to be the biggest challenge on the reduced-sodium front. ...Read the whole story

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