Marketing Daily
Monday, April 26, 2010
  • Electric Cars Prepare Consumers For Debut

    The electric car is coming, but are consumers and the power infrastructure rolling out the welcome mat? Lawrence Burns, former VP of research and ... Read the whole story

  • Levi's Pounces On Facebook Plugins

    Levi's -- arguably the most "like"-able denim brand ever -- is introducing new Facebook plugins, betting that its fans will use the personalized social ... Read the whole story

  • Frontline Plus Focuses On 'Killer Instinct'

    Frontline Plus flea prevention appeals to pet owners' primal instincts in wanting to protect their pets against pests. One portion of the "entertainment" section ... Read the whole story

  • Gillette Supports 'Young Guns' At NASCAR

    Gillette is supporting the launch of its Gillette Fusion ProGlide shaver with sponsorship of the NASCAR Sprint Cup Series race at Pocono Raceway on ... Read the whole story

  • LG Reinvigorates Texting Championship

    Any sort of recurring promotion needs something new to keep it going. Now in its fourth year, LG's Texting Championship is adding a Facebook ... Read the whole story

  • Sodium: Consumer Ambivalence Poses F&B Challenges

    For food and beverage companies, a gap between Americans' attitudes and actual consumption behavior/taste preferences continues to be the biggest challenge on the reduced-sodium ... Read the whole story