Thursday, April 29, 2010
  • 'Girls' Find Paris Hotels Via Partnership

    "This creative quiz concept is allowing us to better ensure that our guests are happy with their hotel choice, driving repeat visits and positive word-of-mouth," says Valérie Allichon-Genest. In addition, Exclusive Hotels is featured in the site's "Book It" section. Visitors can book their accommodations directly online, where they are offered special discounts, a gift with a four-night booking and a free download of a walking tour. ...Read the whole story

  • Jim Beam Offers Exclusive Kid Rock Downloads

    According to Beam, this is the first time a spirits brand and major record label have partnered to distribute new music from an "A-list" artist via a nontraditional retail channel on this scale. Per the musician's policy, relatively little of Kid Rock's music is made available, even for purchase, via iTunes or other online download channels. ...Read the whole story

  • Audi Campaign Centers On 'Iron Man 2'

    Besides running a month-long late night TV and national cable campaign and a presence on Fandango.com and Movies.com, the automaker also ran an "Iron Man"-themed TV spot in cinemas in the month leading up to the release. Audi also sponsored the re-launch of Marvel.com that will include a digital comic book featuring Audi's R8 Spyder convertible. ...Read the whole story

  • Boomer Women Love Their Beauty Brands

    While the recession may have taught many women the delicate art of trading down, brand loyalty is alive and kicking in the beauty aisle. A new report from market researcher Mintel finds that Baby Boomer women are especially devoted. And their brand loyalty intensifies as they age. ...Read the whole story

  • NBA Goes Low-Tech With National Truck Tour

    The tour, backed by T-Mobile USA, multi-year exclusive auto partner Kia Motors and Sprite, starts in Phoenix on May 1 at the "Cinco De Mayo Phoenix Festival" and then goes to Denver, Los Angeles, Cleveland, New York, Philly, Minneapolis and Dallas. ...Read the whole story

  • Survey: Schools Should Cut Pizza, Burgers, Nuggets

    Nearly two-thirds (63%) of parents of school-age children, and 55% of Americans in general, describe the nutritional quality of local school food as "poor" or "only fair" -- and most want pizza, burgers and chicken nuggets pulled from school menus or limited to once per week. ...Read the whole story

  • FTC Uses Game Site To 'Ad-ucate' Kids

    To help kids understand advertising, the Federal Trade Commission is launching an ad literacy campaign at the game site Admongo.gov. Geared to 8-to-12-year-olds, the Admongo curriculum helps teachers and parents "ad-ucate" kids to become informed consumers. ...Read the whole story

'Thought Leadership' Is Next PR Frontier

Committing to an ongoing campaign is the best way to demonstrate industry leadership and to ensure success in a business culture increasingly dominated by the contest of ideas. ...More