Marketing Daily Issues for April 2010
- Marketing Daily - Friday, April 16, 2010
- Schwinn Pops Kickstand On $5 Million Campaign by Karl Greenberg
- Walmart, ASPCA Launch Facebook Effort by Sarah Mahoney
- Ace Hardware Opens Door To 'La Ferreteria' by Aaron Baar
- NPD: More Signs Of Restaurant Recovery by Karlene Lukovitz
- Monster Energy Partners With Gibson by Tanya Irwin
- Kim-Clark Depends On Male/Female Difference by Karl Greenberg
- Subway Taps Celebs for Twitter Promo, TV Spots by Karlene Lukovitz
- Sprint Launches Football Live App
- MasterCard Adds Merchants To Small Biz Program
- Sponsors Lace Up Shoes for N.Y. Half Marathon
- Lowe's Hosts Family-Friendly Earth Day Projects
- Where Do Core Apple Users Live? Commentary by None
- Marketing Daily - Thursday, April 15, 2010
- FIFA Promotion, With Film, Is ESPN's Largest by Karl Greenberg
- Kraft Singles, Disney Wind Up 'Best Town' Contest by Karlene Lukovitz
- 'Keeping Up' With Kimberly-Clark's Kotex by Karl Greenberg
- Liberty Tax Service Holds 'Slumber Party' by Tanya Irwin
- Philly Utility Takes Soft Approach To Energy Use by Aaron Baar
- In Apparel, The Brand Makes A Comeback by Sarah Mahoney
- Despite Increased Debt, Multiculturals Optimistic
- Limited Brands Outlines International Growth
- Del Taco Intros Santa Fe Taco Variety
- Random House, Carshares In Joint Earth Day Promo
- Who Buys College Sports Apparel? Commentary by None
- Marketing Daily - Wednesday, April 14, 2010
- Kraft, Tecate Share Hispanic Marketing Knowledge by Karlene Lukovitz
- Nissan's Joel Ewanick Puts It All On Leaf by Karl Greenberg
- For S.C. Johnson, Brand Evangelists? Frenemies? by Sarah Mahoney
- Tecate's Latest Personalizes 'Character' Theme by Karlene Lukovitz
- Study: Attachment To Brands, Movies Co-relate by Aaron Baar
- Ford Program Turns Sow's Ears Into Silk Purse by Karl Greenberg
- Ford Says Resale Rates Up, Repair Rates Down
- Verizon Wireless Offers NFL Mobile App
- Reese's Dangles Movie Role In 'Iron Man' Promo
- Talbots Is Back In The Black
- Random House Shares Words With Companies That Share Cars
- Digital OOH Awards Deadline Nears Commentary by None
- So What Do We Do Now? Commentary by Ted Mininni
- Marketing Daily - Tuesday, April 13, 2010
- Mickelson Win Pays Off Big for Callaway by Sarah Mahoney
- LG Canada Inks NHL Deal With Eye To U.S. by Aaron Baar
- Toyota Reaches Back To Pitch Avalon Sedan by Karl Greenberg
- Bacardi Variety Leverages Facebook, Mobile by Karlene Lukovitz
- Ford Drives Fiesta To BET Awards by Karl Greenberg
- Tena Hires 'Grandma Luge' As Spokesperson by Tanya Irwin
- Verizon Wireless To Offer KIN Phone
- Izod Sponsors IndyCar Sweepstakes*
- Dunkin' Launches Bagel Twists
- Continental Sponsors Red Bull Arena
- Commentary by None
- Cubs Bring Coals To Newcastle Commentary by Steve Lundin
- Marketing Daily - Monday, April 12, 2010
- Analysis Shows Impact Of Hispanic Growth by Karlene Lukovitz
- Ford's Truck Guy Focuses On Market Share by Karl Greenberg
- 7-Eleven Takes Big Gulp For 'Iron Man' Promo by Karl Greenberg
- Southwest Scores Best With Business Owners by Aaron Baar
- Tip Off: Bacardi Inks NBA Sponsorship Deal by David Goetzl
- Nike Ad Left Viewers Confused, Skeptical by Wayne Friedman
- Tecate Weighs In for Mayweather Vs. Mosley
- 'Iron Chef,' Whole Foods Partner On Education
- T.G.I. Friday's Intros Cheese Dips At Retail
- Get Ready To Pull The Trigger Commentary by Blaine Mathieu
- Marketing Daily - Friday, April 9, 2010
- Shoppers Come Alive: March Sales Improve by Sarah Mahoney
- CSPI Takes On 'Slack Fill' In Food Packaging by Karlene Lukovitz
- Ford Intros Integrated Push For F-Series by Karl Greenberg
- AmEx Helps Small Businesses Brand by Tanya Irwin
- Coke's Dasani Promoting New 'Green' Bottle by Karlene Lukovitz
- Yahoo: 'Uber Fans' Are Where The Money Is by Karl Greenberg
- Mobile Apps: Strike While Iron's Still Hot by Aaron Baar
- Toyota Gets SMART On Malfunction Woes
- LifeLock Taps McCann Erickson West
- Candie's Unveils Palin Pregnancy Prevention Spot
- Who Gardens? Commentary by None
- For Stores, Is Green The New Invisible? Commentary by Sarah Mahoney
- Marketing Daily - Thursday, April 8, 2010
- Beam Global's Effen Vodka Gets Provocative by Karlene Lukovitz
- Dunkin' Is Amex Blue's 1st Non-Travel Partner by Karl Greenberg
- N.Y. Marathon Effort Runs For The Money by Karl Greenberg
- Keystone Light Smoothes Out Its Message by Aaron Baar
- National Car Rental Seeks To Elevate Brand by Tanya Irwin
- Peanut Chews Runs Photo Contest
- Electrolux Looks For Mom 'Idol'
- Mazda And Chase Extend Financing Deal
- Salesmanship In PR Commentary by Vanessa Horwell
- Marketing Daily - Wednesday, April 7, 2010
- EA Debuting Tiger Woods PGA Tour Game by Aaron Baar
- Sony, Six Flags In 'Karate Kid' Promo Effort by Karl Greenberg
- Ace Hardware Unleashes 'I Will' Campaign by Sarah Mahoney
- Mutual Of Omaha Kicks Off 'Aha' Moment Tour by Tanya Irwin
- Ideas About Black, Urban Gen Y Need Update by Karl Greenberg
- Toshiba Intros Digital Camcorder Line
- MLB Promotes Courtney To Head Of PR
- OneWestBank Chooses Agency
- Women's Pro Soccer Launches Campaign
- K-Swiss Signs 'Loser's Jillian Michaels
- From A Reputation Standpoint Commentary by None
- Return Of The Wayward Woods Brand Commentary by Robert Passikoff
- Marketing Daily - Tuesday, April 6, 2010
- Get Ready For Subway's Breakfast Blitz by Aaron Baar
- Report: Shoppers Still Loving Private Labels by Sarah Mahoney
- Mercedes Takes A Class In Social Media by Karl Greenberg
- Confections: Something Old, Something New by Karlene Lukovitz
- Study Finds MLB Tied With NFL In Loyal Fans by Karl Greenberg
- New York City Flies High With American by Fern Siegel
- TV Maker Launching Marvel Comics Line
- Macy's Seeks Its Ragged Side
- P&G, Walmart Partner In TV Special
- It's a Wrap! Ford Offers Custom Vinyl Graphics
- Cinnabon Promotion Sweetens Tax Day
- Whole Foods Pushes Fair-Trade Pineapple
- Commentary by None
- Can Mobile Make Us Feel More Situated? Commentary by Bob Deutsch
- Marketing Daily - Monday, April 5, 2010
- J.D. Power: Smartphone Touchscreens Rule by Aaron Baar
- Coke's Powerade Backs FIFA Championships by Karl Greenberg
- At 100, Jantzen Stages A Fashion Splash by Sarah Mahoney
- Coca-Cola Bottler Helps Clean Up Calif. Coast by Karlene Lukovitz
- P&G's Pantene Plans Reality TV-Style Ad by Karl Greenberg
- Sprint Urges People To Recycle Cell Phones
- Clarification: Allstate Ad To Break In 'Coming Months'
- 'Pause for Cause' Picks Creative Contest Winners
- Office Depot Launches Trade-in For Earth Day
- New Balance Signs Boston's Dustin Pedroia
- Top-Ranked Cell Phones Commentary by None
- The World Of Cross-Channel Analytics Commentary by Laura Patterson
