Friday, June 18, 2010
  • Chrysler, Mopar Take Customer Relations Mobile

    "We are taking owner information and customer care to a new level," said Pietro Gorlier, president and CEO of Mopar, in a webcast. He said the program is an industry first. "We are creating a channel of communication with customers about brands, vehicles and customer care." ...Read the whole story

  • Kettle Brand Chips Launches 'Loud Food Club'

    The brand's new "Crunch Proud" campaign -- centered on the launch of a virtual "Loud Food Club" tied in with social media and in-store promotions -- is all about "celebrating the crunch" that is one of the distinctive attributes most loved by Kettle's fans, says Kettle brand director Julie Dunmire. ...Read the whole story

  • Pepsi's Bough Details Its Social Media Cred

    Pepsi established a "Mission Control Center" for Gatorade that takes the brand's pulse 24/7. The center, which looks very much like a NASA control room, tracks in real time analytics for campaigns, web sites, or social channels. The focus is on creating the largest sports brand in the world and one that goes beyond the liquid product. ...Read the whole story

  • Nielsen: Hands-off Approach Spurs Innovation

    Putting physical distance between senior management and "blue sky" innovation teams to avoid stifling new-idea generation is also critical to success, according to the results presented at Nielsen's Consumer 360 Conference. ...Read the whole story

  • Toshiba Eyes Youth Demo In Comics Pact

    "We've always skewed a little but more toward an older audience. One of our objects is to skew younger," Maria Repole, vice president of communications for Toshiba, tells Marketing Daily. "This gives some personality to the brand; traditionally, our advertising has been focused on the product." ...Read the whole story

  • Whole Foods Cracks Down On Greenwashers

    The Organic Consumers Association, an environmental watchdog group, says Whole Foods Market is taking action against greenwashing in its cosmetics aisle, and that its new standards will compel such brands as Avalon Organics, Nature's Gate and Giovanni to either change their labels or their formulations. ...Read the whole story

  • 'World's Best' Cat Litter Expands Campaign

    "We aim to reach cat owners using a combination of media including direct response TV, online banner ads, and magazine and newspaper advertising," says Paul Zobel. "We were thrilled to see the TV viewers' responsiveness and, due to its success, decided to expand this rebate offer via other media through September." ...Read the whole story

Who Uses Real Estate Agents?

The Top 10 DMAs in which reside adults who used the services of a real estate agent in the last 12 months: 1 Philadelphia 2 Minneapolis/ St. Paul 3 Austin, Texas 4 Denver 5 Salt Lake ...More

  • The Story Of Self-Identity

    Every product aimed at the Post-1988 female will have to demonstrate to these girls that "I get you." ...More