Wednesday, June 23, 2010
  • Chevy Plugs Into Microsoft's Kinect For Volt

    "What is so exciting is that this is a multi-screen innovation; that means you could potentially design your Volt or choose options on your cell phone. This brings a tremendous opportunity," says Chevy's Steve Rosenblum. He adds that Volt won't advertise on Kinect and there won't be overt Chevrolet branding. ...Read the whole story

  • CSPI May Sue McDonald's Over Toy Tie-Ins

    In its announcement, the nonprofit criticized many Happy Meals as being high in calories and in some cases high in saturated fat, sodium and/or sugar. However, CSPI executive director Michael F. Jacobson stressed that, "regardless of the nutritional quality of what's being sold, the practice of tempting kids with toys is inherently deceptive." ...Read the whole story

  • Golfsmith, Nike Team For Social Media Event

    "We've really ramped up our social marketing efforts and, like all retailers, we're trying to figure it out," Golfsmith's Matt Corey tells Marketing Daily. "This effort with Nike was one where we wanted to do something really unique, and we really hadn't leveraged our Facebook fans, to do something specific just for them." ...Read the whole story

  • More-Eager Buyers Researching Products Online

    "Whereas last year they were in hold-back mode, now consumers are thinking about buying again," Evan Minskoff, vice president of marketing for The About Group, tells Marketing Daily. "One of the most interesting findings [from the study] is the way they're leaning on advertising for information." ...Read the whole story

  • Volvo Dangles XC60 In Online Game

    The "Lost in Forks" creative, showing the Volvo XC60 and scenes from "Eclipse," directs viewers to test their knowledge of the "Twilight" series of films at LostInForks.com. The game, at www.LostInForks.com, developed by Euro 4D, places the player in the driver's seat in a photo-realistic north woods setting that represents Forks. ...Read the whole story

  • Six Flags Names Discover 'Official Credit Card'

    To promote this partnership, Six Flags has launched an extensive merchandising program, featuring point-of-sale signage and verbal promotion of the 5% instant discount for Discover card members at most transaction locations throughout Six Flags parks. Online branding and promotion will be featured on Six Flags' Print-n-Go purchasing Web site. ...Read the whole story

Who Watches The Belmont Stakes?

The Top 10 DMAs in which reside adults who watched the Belmont Stakes in the last 12 months: 1 Philadelphia 2 Ft. Myers/ Naples, Fla. 3 West Palm Beach/ Ft. Pierce, Fla. 4 Tampa/ St. Petersburg ...More

  • Pilots Walk The Gangplank

    Common sense should have told the Spirit pilots this: a stonewall is interpreted as guilty denial. Fellas, if you don't tell, people can't possibly know. ...More