Marketing Daily
Friday, June 25, 2010
  • AUTOMOTIVE
    Nissan, Lance Armstrong Ride Hand-In-Hand
    by Karl Greenberg

    The effort for the car, which goes on sale in late fall, also involves sponsorship of such marquee athletic events as the Boston and … Read the whole story

  • Who Goes To Ben & Jerry's?
    by

    Top 10 DMAs in which reside adults who went to a Ben & Jerry's in the last six months: 1 Boston (Manchester, N.H.) 2 … Read the whole story

  • COMMENTARY
    When Brand Relevance Is A Relevant Metric
    by Laura Patterson

    A key question you need to answer is, "Does brand relevance play a role in my customers' decision and purchasing process?" Read the whole story

  • RESTAURANTS
    Chipotle Mexican Grill Wants Your Spam
    by Karlene Lukovitz

    It's a clever social media- and Web advertising-driven campaign designed to generate donations for a nonprofit encouraging healthier, locally sourced school meals, while simultaneously … Read the whole story

  • RETAIL
    New Campaign Builds Burberry's Digital Edge
    by Sarah Mahoney

    Burberry, which has been staking out its claim as one of the most tech-savvy luxury brands around, has taken the wraps off a new … Read the whole story

  • AUTOMOTIVE
    Dealers Flock To West Point To Drive Jeep
    by Karl Greenberg

    One influential dealer tells Marketing Daily that the issue is the economy, not the brand. "I'm excited about the future because it's all about … Read the whole story

  • RETAIL
    Levi's Proclaims 'We Are All Workers'
    by Tanya Gazdik

    The campaign stars a dozen residents of blue-collar town Braddock, Penn. Since 2001, Mayor John Fetterman has worked to revive the economically challenged town … Read the whole story

  • Ford Agency Team Detroit Names Sanghvi EVP, Chief Digital Officer
    by Gavin O'Malley

    Ford advertising agency Team Detroit on Thursday named Monik Sanghvi as its new EVP, and chief digital and integration officer. In this role, Sanghvi … Read the whole story