Marketing Daily Issues for July 2010
- Marketing Daily - Friday, July 30, 2010
- Buick Aggregates Feedback On Its Regal by Karl Greenberg
- Recall, Weak Cereal, Eggo Sales Hurt Kellogg by Karlene Lukovitz
- RadioShack Rolling Kiosks Into Target Stores by Sarah Mahoney
- Cosmetic Companies Post Prettier Profits by Sarah Mahoney
- Ford Rallies For Fiesta At X-Games by Karl Greenberg
- J.D. Power: Carriers Improve Customer Service by Aaron Baar
- Clearwire To Power Best Buy Connect 4G
- Power: 3rd Party Auto Sites Are Tops for Shoppers
- Coke Partners With WNBA For Parks Program
- Bruner Named GMA SVP, Science & Regulatory Affairs
- Commentary by None
- Marketing Daily - Thursday, July 29, 2010
- Saab Woos Its Formerly Loyal Customers by Karl Greenberg
- PepsiCo10 Finalists Pitch Digital Start-Ups by Karlene Lukovitz
- Wharton: WOM Customers 16% More Valuable by Sarah Mahoney
- Sears Targets College Kids Via FB Application by Aaron Baar
- 'DriverVille' To Help Launch '11 Mazda 2 by Karl Greenberg
- Harris: Just 30% Of Adults 'Love' Cooking by Karlene Lukovitz
- 'Material Girl' Officially Unveils New Ads
- Medal of Honor Ad Preview Linkin Park Track
- Kimberly-Clark Launches GoodNites Via Social
- P&G To Sponsor Next Five Olympic Games
- Neiman Marcus Tempts Fashionistas With Contest
- Commentary by None
- Telling vs. Trying Commentary by Mickey Lonchar
- Marketing Daily - Wednesday, July 28, 2010
- Community Marketing Feeds Papa Murphy's Success by Karlene Lukovitz
- J.D. Power: Hotel Guests More Satisfied by Tanya Irwin
- BTS: Social Media, Mobile, Department Stores by Sarah Mahoney
- Michelin Effort Spotlights Product Longevity by Karl Greenberg
- Study: Woods Unlikely To Recover As Endorser by Aaron Baar
- Jockey Int'l. Inks Deal With Tim Tebow
- Study: Travel Industry 'Gets' Social Media
- Ex-A-B Exec Lachky Joins Sports Marketing Agency
- American Airlines Launches New iPhone App
- Levi's Chooses Levi's Girl
- Commentary by None
- 6 Ways To Engineer A Customer-Buying Pipeline Commentary by Laura Patterson
- Marketing Daily - Tuesday, July 27, 2010
- Lay's Enlists Local Farmers For Mobile Tour by Tanya Irwin
- Univision: Challenged Hispanics Still Resilient by Aaron Baar
- How To Beat Walmart: Ambience, Private Label by Sarah Mahoney
- BMW Inks Six-Year Deal With U.S. Olympics Unit by Karl Greenberg
- Vodkas: 'Affordable Quality' Getting a Workout by Karlene Lukovitz
- Anheuser-Busch Joins Delta, Coke At MSG by Karl Greenberg
- Chili's Offers Freebies To Foursquare Users
- Starwood To Open New Hotels In New York City
- Whole Foods Launches First-Ever "Non GMO" Soymilk
- Oracle Exec Joins Deutsch L.A.
- Commentary by None
- Gross-Out Food Wars Commentary by Robert Passikoff
- Marketing Daily - Monday, July 26, 2010
- Tweeters Star In Wheat Thins TV Ads by Karlene Lukovitz
- Firm: Tech Companies Among Most Talked-About by Karl Greenberg
- GM's OnStar To Launch Mobile 'Keys' App by Karl Greenberg
- CEA: Products, Innovation Boost Projections by Aaron Baar
- DL1961 Focuses On Its Jeans' Performance Promise by Sarah Mahoney
- Digital Coupon 'Events' Take Off by Erik Sass
- Kia Backs Family 'Yo Gabba Gabba!' Tour
- Jamba Teams With California Soccer Association
- Who Buys Skechers? Commentary by None
- The Face Doesn't Lie Commentary by Bob McCurdy
- Marketing Daily - Friday, July 23, 2010
- Kelley Blue Book Goes Social For Stickers by Karl Greenberg
- McLaren To Drive Into U.S. With Coupe by Karl Greenberg
- Iams Partners With Sites For Camp Doggie/Kitty by Tanya Irwin
- Survey Finds Ever More People Cutting Back by Aaron Baar
- Mintel: 'Healthy' Menu Items Show Growth Spurt by Karlene Lukovitz
- New Leaf Recruits 'Defenders Of Taste' by Karlene Lukovitz
- Are You An Ecochondriac? Sindifferent? Hopetimistic? by Sarah Mahoney
- Consumers Use Online Banking, But Not For Bill Paying
- AutoTrader Dangles Trip To Barrett-Jackson Vegas Auction
- BMW To Sign With U.S. Olympic Committee
- J.D. Power: Auto Sales Up In July, But Volatility Reigns
- Borders Kicks Off National Book Drive
- Commentary by None
- What's More Important, Head Or Heart? Commentary by Ted Mininni
- Marketing Daily - Thursday, July 22, 2010
- Prestone: We're Not Just For Winter Anymore by Karl Greenberg
- Nielsen: Time To Recommit To Boomers by Sarah Mahoney
- American Family Renews Entertainment Plan by Tanya Irwin
- Independent Closings Drive Overall 1% Unit Loss by Karlene Lukovitz
- ABI: No Mobile Plan? It's Time To Get One by Aaron Baar
- Ford Intros Database Service For Dealers by Karl Greenberg
- Liz Claiborne Pulls Plug On Outlet Stores
- Great Clips, EA Sports, PlayStation Team For Promo
- Hostess Launches Convenience Store Breakfast Line
- JetBlue Hosts Free Sarah McLachlan Concert
- Who Owns A Nintendo Wii? Commentary by None
- Can BP Survive As A Brand? Commentary by James R. Gregory
- Marketing Daily - Wednesday, July 21, 2010
- KBB: Online Shoppers Look To Spend Less by Karl Greenberg
- NPD: Consumers Resetting, Not Recovering by Sarah Mahoney
- Tuaca Liqueur Goes 'Beyond the Usual' by Karlene Lukovitz
- EA Sports Campaign Taps Football Stars, Fans by Aaron Baar
- Stayfree/Carefree/O.b., 'Self' In Lilith Promo by Tanya Irwin
- Saab's Muller Has Ambitious Plans For Brand by Karl Greenberg
- Budget-Conscious Favoring Staycations, Car Trips
- Virgin Mobile Unveils FreeFest Lineup
- Foxwoods Taps Victoria For CMO Role
- General Motors, Partners Launch New Steed in China
- Target Launches Summer 'Black Friday' Special
- Whirlpool Sales Up, Profits Soar
- NPD: Consumers Accepting Stevia-Sweetened Foods
- Who Eats Spam? Commentary by None
- Watch Out: Someone's Got A Grudge Commentary by Gregg S. Lipman
- Marketing Daily - Tuesday, July 20, 2010
- Visa Launches Prepaid Card Awareness Effort by Tanya Irwin
- People Entertaining Bank Account-free Notions by Aaron Baar
- GE Connects Its Marketers Across The Globe by Karl Greenberg
- Reports: New Insights On Social Media's Impact by Karlene Lukovitz
- Expert Notes Few Marketers Do Social Media Well by Karl Greenberg
- Colloquy Examines Health Care Industry Incentives
- Arby's Launches 'Juniorize' Web App
- Tesla And Toyota To Partner On Electric RAV4
- P&G Touts Tide With R&B Tie-In
- Neutrogena Kicks Off 'Wave for Change'
- Office Depot Kicks Off Back-To-School Contest
- Hasbro Sales Down, Profits Up
- Top 10 'Under-banked' Markets Commentary by None
- Time to Get Customer-Centric -- For Real Commentary by Kevin McShane
- Marketing Daily - Monday, July 19, 2010
- Alcohol: At-Home Upticks As On-Premise Dips by Karlene Lukovitz
- Ford Promotes Farley, Plans To Bring Volvo Into Fold by Karl Greenberg
- Mattel Sales Up, Launches American Girl 'Shine On Now' by Sarah Mahoney
- Apple Tries To Placate Perturbed iPhone Customers by Mark Walsh
- Reckitt Benckiser Launches Branded Social Game by Aaron Baar
- Fiesta Movement Cars Hit The Dirt
- Ben & Jerry's Targets Boston For Summer Freebies
- FTC Action: Nestlé Pulls Boost Kid Essentials Ad Claims
- Who Goes Bowling? Commentary by None
- The Summer Of My Dis-Content Commentary by George Simpson
