Marketing Daily
Wednesday, July 7, 2010
  • ELECTRONICS
    Isabella Eyes Sweet Spot Between PC And Phone
    by Aaron Baar

    Isabella founder and CEO Matthew Growney says the Vizit is just the first of several so-called Mobile Internet Devices that are meant to fill … Read the whole story

  • RETAIL
    Tesco's Fresh & Easy In Investors' Crosshairs
    by Sarah Mahoney

    While some analysts are calling for Tesco to cut its losses now and exit the U.S., Jim Prevor says there continues to be plenty … Read the whole story

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  • COMMENTARY
    Declare Independence From Social Media Silliness
    by Drew Neisser

    Having established his bona fides as social media pioneer, let me now call upon the ever-humble Benjamin Franklin to offer us instruction on how … Read the whole story

  • BEVERAGES
    Got Milk? Campaign Goes IPad, SMS
    by Karlene Lukovitz

    Meanwhile, text messaging is enabling MilkPEP to offer female teens access to an exclusive video of Conrad (by snapping a photo of the ad … Read the whole story

  • AUTOMOTIVE
    Green Debates Target Younger Folk For Lexus
    by Karl Greenberg

    Lexus' Andrea Lim says the stylized focus of the efforts, with a "dark" theme, is meant to get people interested in the program who … Read the whole story

  • RETAIL
    Shell Offers Car Buffs 'Fuel My Passion' Contest
    by Tanya Gazdik

    Shell is inviting automotive devotees to share in a contest and sweepstakes how Shell V-Power fuels their passion for driving. Geared toward the type … Read the whole story

  • AUTOMOTIVE
    National Pep Boys Effort Taps Mixed Media
    by Karl Greenberg

    The change in marketing strategy also shifted the focus to consumer research. "We felt business would grow if we could answer what [consumers] were … Read the whole story