Most used-car shoppers plan to spend less than $15,000, and half of new-car shoppers said they plan to spend $25,000 or less. While the … Read the whole story

"Overall, consumers have reached this new equilibrium of spending and making decisions about things like groceries and apparel and electronics and automotive," Dee Warmath … Read the whole story

While Brown-Forman is simultaneously marketing the liqueur for mixed drinks and mixed shots, Tuaca is primarily positioned as a shot brand that appeals to … Read the whole story

To launch the 11th iteration of its NCAA Football game, EA Sports is taking both a national and regional approach. A national television commercial … Read the whole story

McNeill-PPC is offering a daily online sweepstakes through July 30 for a pair of tickets to the shows, which feature an array of female … Read the whole story

CEO Victor Muller is appealing to owners and fans this week at the 28th Saab Owners Convention. To promote the forthcoming 9-5, Saab will … Read the whole story