"This is a natural extension of that campaign," Lay's Linda Bethea tells Marketing Daily. "Instead of just telling our farmers' stories, we're actually bringing … Read the whole story

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Hispanics are also not as debt burdened as the general population. Despite half of Hispanics saying they own their own home, more than half … Read the whole story

While the décor was seen as somewhat more downscale, it was also warmer than Walmart's, which is "cold and crisp at the same time," … Read the whole story

Although the brand is serving as Mobility and Sustainability partner of the 2012 London Olympics, much of the USOC efforts will be off-season, with … Read the whole story

James Dale, president of Panache Imports -- also parent of Alchemia vodka and Alibi Bourbon (and originator of the 42 Below vodka brand that … Read the whole story

Madison Square Garden has extended its deal with Anheuser-Busch. It joins several brands like Delta Airlines and Coca-Cola as "Signature Partner," which gives A-B … Read the whole story