• retail Sears Looks To Boost Online Shoe Savvy by Sarah Mahoney

    The retailer hopes its microsite, hosted by fashion stylist Francesca Mills, will blend the feeling of blogs, social media and commerce with more engaging -- and even useful -- commentary. For example, a well-known mom blogger runs down the ins and outs of back-to-school shoe shopping. ...Read the whole story

  • financial services Report: Women Need To Review Purse Strings by Tanya Irwin

    "These numbers, especially those representing independent women, are unnerving to read," says Penn Mutual's Tracy Marrocco. "Women must learn to not only recognize their independence and worth, but then take the appropriate steps to maintain it and manage it through all of life's possibilities." ...Read the whole story

  • electronics CEA, ESPN Sponsor 'National 3D Demo Days' by Aaron Baar

    The CEA will promote the weekend through local and national media outreach, and has also provided partner retailers access to marketing and communication resources to help promote the weekend in their individual stores. Retailers already signed up for the promotion include national chains like Best Buy, Sears and Fry's as well as local and regional electronics retailers. ...Read the whole story

  • automotive Infiniti Wins An Emmy In NBC/Academy Deal by Karl Greenberg

    The automaker, whose U.S. offices are in Nashville, Tenn., has inked a deal that makes it both a partner for a year of the Academy of Television Arts & Sciences and exclusive sponsor of the 62nd Emmy Awards on NBC. During the broadcast this Sunday, Infiniti will run custom advertising that showcases the all-new 2011 Infiniti QX luxury SUV. ...Read the whole story

  • automotive AutoTrader Classics Hits TV To Tout Print Pubs by Karl Greenberg

    The "Fuel Your Passion" campaign centers on a 30-second broadcast spot that directs consumers to places like convenience stores and Barnes & Noble and 7-Eleven and other stores that carry the magazines. The commercial shows an array of famous classic cars that were used in several major motion pictures. ...Read the whole story

  • Who Has An MP3 Player In The Car? by

    Top 10 DMAs in which reside adults whose most recent automobile purchase/lease has an MP3 player connection: 1 Dallas/ Ft. Worth 2 Austin, Texas 3 ... ...More

insight It's Time To Get Engaged With Content by Len Stein

Gather the management team to brainstorm issues. Let each company spokesperson take ownership of the issues they are most passionate about. ...More

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