Marketing Daily
Friday, September 10, 2010
  • Honda Campaign Shows How Opposites Attract

    Targeting youthful 25- to-35-year-olds, it uses 3D technology for in-theater, print, events and interactive elements. Honda says that on Sept. 23 it will be … Read the whole story

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  • Marketers' Constitution Tenet #5

    Overall, technology and business system improvements have paved the way for increasing marketing efficiency. However, we need to increase our focus to shorten the … Read the whole story

  • Study: 3DTV Catching On, Yet Obstacles Remain

    "It's got a lot of positives and a lot of challenges to overcome," Char Beales, president and CEO of the Cable & Telecommunications Association … Read the whole story

  • With Underwood, Gen Y Gets First Wrinkle Cream

    Looks like it's time for Gen Y to start thinking about crow's feet: Procter & Gamble says it has tapped music sensation Carrie Underwood, … Read the whole story

  • Healthier Options Key To Reviving Lunch Business

    Certainly, other operators have noted the trend-bucking success of chains with formats that focus on offering fresh, quality, better-for-you, reasonably priced menus. Examples cited … Read the whole story

  • BMW Links To Calif. Restaurant For Tourney Effort

    The Woodcliff Lake, N.J.-based U.S. sales arm of BMW has signed a marketing partnership with Keller, who also owns other restaurants in Napa Valley, … Read the whole story

  • Weight Watchers Asks Members To 'Lose For Good'

    Through Oct. 23, as Weight Watchers members and online subscribers lose weight and participate in other activities, the company will donate up to $1 … Read the whole story