Marketing Daily
Monday, September 20, 2010
  • Pepsi's Kaufman Talks About The PepsiCo10

    "This is very different approach, bringing young entrepreneurs and partnering with them to help them create a sustainable business model. It's about getting involved ... Read the whole story

  • Who Pays A Lot For Groceries?

    Top 10 DMAs in which reside adults who spent more than $200 on groceries in the past week: 1 Honolulu, Hawaii 2 New Orleans ... Read the whole story

  • Marketers' Constitution Tenet #6

    While marketers bear the responsibility for ensuring their respective ecosystems are being managed effectively, they need a heavy assist from their ecosystem partners to ... Read the whole story

  • Millennials, Moms Seek More Cause Marketing

    it seems letting consumers pick how the money will be spent--despite the popularity of the Pepsi Refresh Project -- doesn't work as well as ... Read the whole story

  • Airstream Looks To Younger, Creative Affluents

    This month, the Jackson Center, Ohio-based company is partnering with Bloomingdale's for its fall "Hot" campaign wherein an Airstream trailer will appear on the ... Read the whole story

  • Study: Consider Objective In Call To Action Ads

    As with any marketing technique, consideration of which messaging format to use depends heavily on the campaign's objectives. Too often, Dynamic Logic finds, marketers ... Read the whole story

  • Organic Valley Asks Collegians 'Who's Your Farmer?'

    The tour is being promoted on the company's Web site at www.organicvalley.coop/Generation Organic and also via social media. The company will post tales from ... Read the whole story