• Pepsi's Kaufman Talks About The PepsiCo10

    "This is very different approach, bringing young entrepreneurs and partnering with them to help them create a sustainable business model. It's about getting involved in innovation, not just putting our name on something. ... We are trying to add value. We are also trying to inspire new thinking and innovation. So I think it works not only to cultivate great platforms but also to find new ways to connect consumers." ...Read the whole story

  • Millennials, Moms Seek More Cause Marketing

    it seems letting consumers pick how the money will be spent--despite the popularity of the Pepsi Refresh Project -- doesn't work as well as most marketers think. We caught up with Alison DaSilva, EVP of the Boston-based marketing agency, to find out what's up in the pink-, green-, yellow- and red-ribbon jungle. ...Read the whole story

  • Airstream Looks To Younger, Creative Affluents

    This month, the Jackson Center, Ohio-based company is partnering with Bloomingdale's for its fall "Hot" campaign wherein an Airstream trailer will appear on the cover of the home catalogue, and across Bloomingdale's marketing platforms in stores nationwide. In the travel-themed campaign, Airstream vehicles will be in the Men's, Women's, and Home catalogues, and on store signage. ...Read the whole story

  • Study: Consider Objective In Call To Action Ads

    As with any marketing technique, consideration of which messaging format to use depends heavily on the campaign's objectives. Too often, Dynamic Logic finds, marketers want to put too many divergent messages (such as call to action along with a 'create-your-own' element) in an online display ad, forgetting that consumers have extremely short attention spans while surfing the Internet. ...Read the whole story

  • Organic Valley Asks Collegians 'Who's Your Farmer?'

    The tour is being promoted on the company's Web site at www.organicvalley.coop/Generation Organic and also via social media. The company will post tales from the road, photos and videos at www.organicvalley.coop, on Twitter @GenOrganic and on Facebook at www.facebook.com/GenerationOrganic. ...Read the whole story

  • Who Pays A Lot For Groceries?

    Top 10 DMAs in which reside adults who spent more than $200 on groceries in the past week: 1 Honolulu, Hawaii 2 New Orleans 3 ... ...More

Marketers' Constitution Tenet #6

While marketers bear the responsibility for ensuring their respective ecosystems are being managed effectively, they need a heavy assist from their ecosystem partners to ensure ... ...More

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