"The launch of this global marketing campaign and TV ad is a crucial step in shaping and advancing the brand in this new economic … Read the whole story
MediaPost Communications is hosting a 24-hour event, "Change: The Digital Transformation," Oct. 5 and 6 at the Liberty Hotel in Boston. Julie Roehm, founder … Read the whole story
The eighth tenet of the Marketers' Constitution states that marketing must be indisputably socially responsible. The foundation of all marketing is consumer trust. Consumers … Read the whole story
A spokesperson says BMW won't use the program as a marketing platform. "We don't have an agenda we are pursuing; it's a worldwide cultural … Read the whole story
"We expect consumers to shop, but we think they will be subdued, restrained, and really mindful," James Russo, VP/Global Consumer Insights of the Nielsen … Read the whole story
The research confirms that consumers often see local origin or purchasing as a way to get certain product benefits, such as freshness, geographic convenience … Read the whole story
Mazda's partnership involves daily blog posts and downloadable content, including the previously unreleased track "No Strings." There is also a Web site that has … Read the whole story
"'Star Wars' is this great brand, and LucasArts is an amazing videogame company that sells more units than a lot of people think. But … Read the whole story