MediaPost Publications - Marketing Daily 10/14/2010

RETAIL
Walmart To Focus On Smaller Stores
by Sarah Mahoney
"Over the next few years, we will introduce new formats to help us enter new markets," Bill Simon, Walmart U.S. president and CEO, says … Read the whole story
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COMMENTARY
DIY PR: Leave It To The Professionals
by Vanessa Horwell
Like my misadventure with home-decorating, doing things without knowledge or expertise can, and most times will, lead to disaster. Read the whole story
AUTOMOTIVE
Q&A: GM's Bierley Touts Power Of Social Media
by Karl Greenberg
Craig Bierley oversees the marketing organizations for two disparate General Motors brands -- one premium cars, the other trucks and SUVs. Having something like … Read the whole story
COMMENTARY
The Good Brand Spokesperson
by Robert Passikoff, Op-Ed Contributor
Just because it's predictable, doesn't mean it isn't practicable, and there are two basic ways a celebrity can positively affect a brand. Read the whole story
Corona Light Aims To Be 'Most Liked'
by Karlene Lukovitz
The efforts to woo active young adults to sign on as fans on the brand's Facebook page span display ads, digital out-of-home, search marketing … Read the whole story
AUTOMOTIVE
Is Chevy Volt A Hybrid? Electric? Bit Of Both?
by Karl Greenberg
A General Motors release says it did not share all the details until now because the information was competitive and it awaited patent approvals. … Read the whole story
TOURISM
Lands' End Contest Offers Trips To Canada
by Tanya Gazdik
Lands' End is promoting the contest via the microsite, Facebook, Twitter and customer emails. The retailer will hold a Twitter party on Oct. 19 … Read the whole story
RESEARCH
Tech, Electronics Dominate Breakaway Brands List
by Aaron Baar
"It's about sustained growth and brand value. We look at it as 'Who has increased their brand strength based on that equation,'" Landor's Hayes … Read the whole story