Marketing Daily
Thursday, October 21, 2010
  • RESTAURANTS
    Dunkin' Donuts Inks Deal With Celtics Guard
    by Karl Greenberg

    Dunkin' Donuts has signed a deal to make Celtics All-Star guard Ray Allen spokesperson and the face behind a New England-market, season-long iced coffee … Read the whole story

  • by

    Source: Experian Simmons Read the whole story

  • COMMENTARY
    Using Music To Build Customer Loyalty
    by Ray Goforth

    Savvy retailers know they can reach their customers by providing both in-store and other lifestyle-oriented musical experiences. Read the whole story

  • RETAIL
    For Gen Y Gals, Levi's Finds The Plan Is 'No Plan'
    by Sarah Mahoney

    While Levi's expected the data to substantiate Gen Y's much-discussed free-spiritedness, Mary Alderete, VP/global women's marketing, tells Marketing Daily, she was a bit stunned … Read the whole story

  • ELECTRONICS
    IBM Analytics See Uptick In Holiday Sales
    by Aaron Baar

    "People have been saving, and I believe they've been saving for larger purchases," IBM retail analytics leader Michael Haydock tells Marketing Daily. He adds … Read the whole story

  • RESEARCH
    Cooking Trends Heavily Reflect Convenience
    by Karlene Lukovitz

    While Americans' growing propensity to consume more meals at home is well documented by now, preparation trends point to relatively static amounts of stovetop … Read the whole story

  • FINANCIAL SERVICES
    Farmers Insurance Joins Humor Bandwagon
    by Karl Greenberg

    Farmers' effort, which includes TV, involves a semi-fictive "University of Farmers" overseen by Prof. Nathaniel Burke, played by character actor J.K. Simmons. The national … Read the whole story

  • ELECTRONICS
    Vizio Tackles Rose Bowl Sponsorship
    by David Goetzl

    ESPN has cut a second deal that changes the lineup for the annual top college football bowl games. The Rose Bowl, sponsored by Citi … Read the whole story