Marketing Daily Issues for October 2010
- Marketing Daily - Friday, Oct. 15, 2010
- Day One At ANA: Record Attendance, Upbeat Tone by Karl Greenberg
- Team Mazda To Influence Creative This Year by Karl Greenberg
- Jim Beam Black Fires Up Online 'Bonfire' by Karlene Lukovitz
- Mintel: ISPs At Loss To Combat Internet Piracy by Aaron Baar
- Trident Offers Gum-paid Cab Rides In N.Y. by Karlene Lukovitz
- Whirlpool Launches Uber-Green Washer by Sarah Mahoney
- Pert, Sure Shampoos Launch Ad Campaigns
- Boost Mobile Boasts 'Shrinkage'
- Commentary by None
- The 6 Secrets Of Eye-Tracking Commentary by Dan Hill
- Trends That Will Shape Q4, Year Beyond Commentary by Arun Krishnan
- Marketing Daily - Thursday, Oct. 14, 2010
- Walmart To Focus On Smaller Stores by Sarah Mahoney
- Q&A: GM's Bierley Touts Power Of Social Media by Karl Greenberg
- Corona Light Aims To Be 'Most Liked' by Karlene Lukovitz
- Is Chevy Volt A Hybrid? Electric? Bit Of Both? by Karl Greenberg
- Lands' End Contest Offers Trips To Canada by Tanya Irwin
- Tech, Electronics Dominate Breakaway Brands List by Aaron Baar
- Gap Shifts To International Focus
- 'People' Site On Virgin Flights For Trial
- Farmers Insurance Meets FarmVille
- Chevrolet Launches New Web Site For Volt Owners
- Whole Foods Shoppers Donate For School Salads
- KFC's Positive Buzz Dives; Hooters' Improves
- Bacardi Intros Reserva Limitada in U.S
- Commentary by None
- DIY PR: Leave It To The Professionals Commentary by Vanessa Horwell
- The Good Brand Spokesperson Commentary by Robert Passikoff
- Marketing Daily - Wednesday, Oct. 13, 2010
- Buick Extends Lifestyle Focus With '40-Under-40' by Karl Greenberg
- Lenovo Looks To Inject Fun Into Computing by Aaron Baar
- Study: Banks Still Have Work To Do On Mobile Sites by Tanya Irwin
- Women Trust WOM On Restaurants, But Not Fashion by Sarah Mahoney
- Hass Avocados A-Peel To College Football Fans by Karlene Lukovitz
- Right Guard Total Defense, NBA In Overtime by Karl Greenberg
- JetBlue Airways Hosts Online Charitable Auction
- Foodservice Spending Up Slightly in Q2
- Hyundai Promotes Dave Zuchowski To EVP Sales
- Bosch Touts Green Credentials With Contest
- Toys R Us Adds Wish-List Kiosks
- HP Has 'School Pride' In Sponsorship
- Commentary by None
- Marketers' Constitution Tenet #9 Commentary by Bob Liodice
- Marketing Daily - Tuesday, Oct. 12, 2010
- Target Fires First In Toy Wars by Sarah Mahoney
- Study: Facebook Users Show 'Herding Instinct' by Tanya Irwin
- 1 in 5 Value Good Service Over Good Food by Karlene Lukovitz
- CPG Firms Need To Hone Paid Search Strategy by Aaron Baar
- Florida Talks Trails To Tout Natural Wonders by Karl Greenberg
- Mercedes-Benz Talks To Gen Y To Refine Programs by Karl Greenberg
- Microsoft Rolls Out Windows Phone 7, 'Leaked' Ads
- Slow and Steady: Ad Rates Up 3.8%
- Capital One, Street Sweets Pair For Promotion In N.Y.
- AT&T Gives N.Y. Red Bulls Wings
- Mutual Of Omaha Asks For Votes On 'Aha' Moments
- Bertucci's 'Reinvents' Its Menu
- Who Collects Antiques? Commentary by None
- Why Marketers Shouldn't Give Up On Twitter Commentary by Jessica Michaels
- Marketing Daily - Monday, Oct. 11, 2010
- Ex-Pepsi NA CMO Sees Parallels At Equinox by Aaron Baar
- Coffee Marketers Need To Woo Young Adults by Karlene Lukovitz
- Pfizer Offers Advil, Launches Cleanout Campaign by Tanya Irwin
- Oneworld Alliance Goes UP-town In New York by Karl Greenberg
- CVS Caremark Bullish On Healthcare Reform by Sarah Mahoney
- NBA Launches Hispanic/General Market Efforts by Karl Greenberg
- Allstate Sponsors DIY's 'Disaster House'
- JCPenney Revives 'Modern Bride'
- Ford Sync Calling All Apps!
- Stoli Signs With New Brooklyn Arena
- Commentary by None
- Online Marketing Management Systems Can Help Commentary by Frank Defino, Jr.
- Marketing Daily - Friday, Oct. 8, 2010
- Subaru To Scout Puppies For Super Bowl Spot by Tanya Irwin
- September Sales Steady; Stores Gear Up For Holiday by Sarah Mahoney
- Carl's, Hardee's Tie In With 'Green Hornet' Flick by Karlene Lukovitz
- Mitsubishi Goes Robotic For New Outlander Sport by Karl Greenberg
- NHL Partners With Foursquare, Superheroes by Karl Greenberg
- Butterfinger Snackerz Airs First TV Spot
- Chase Names 17 Charities To Receive Grants
- Timberland Donating Trees In Facebook Effort
- Survey: Americans Don't Understand Auto Jargon
- 'Motor Trend' To Reveal Awards On Facebook
- Commentary by None
- Become The Consumer Commentary by Elisa Steele
- Marketing Daily - Thursday, Oct. 7, 2010
- Subway Positions As Athletes' Training Choice by Karlene Lukovitz
- Automakers Talk To Municipalities, Consumers About Electric Cars by Karl Greenberg
- Polaroid Focuses On User Content Sharing by Aaron Baar
- Thermador Rebranding Largest To Date by Karl Greenberg
- Sirius XM Plans For Growth, Despite Competition by Erik Sass
- Aflac's Charney Takes CMO Job At Progressive
- Smart Plans Five-Door Car In U.S.
- Chipotle Rewards 'Horrible Food' Costumes
- Rihanna In New Kodak Campaign
- Lincoln, Delta, Brooks Brothers, Support Annual Regatta
- Commentary by None
- VPC: A New Way To View Publisher Value Commentary by Scott Portugal
- Marketing Daily - Wednesday, Oct. 6, 2010
- Amex Shows How 'Change' Works For It by Nina Lentini
- New HP Marketing SVP Says It's All About The Connection by Karl Greenberg
- Smirnoff Creates Own Reality TV Show by Karlene Lukovitz
- Honda Supports 'Dreams' With Social Media by Karl Greenberg
- EA Viral Campaign Features Suns' Nash by Aaron Baar
- Retail Group Forecasts 2.3% Rise In Holiday Sales by Sarah Mahoney
- Salvation Army Steps Up Drive For Cast-Offs by Sarah Mahoney
- Taco Del Mar, Dr Pepper Co-Sponsor Contest
- NPD: iPad Not Cutting Into PC Sales
- Coach, Luxottica Make Deal On Shades
- Commentary by None
- The Rise Of Urban Brand Cachet Commentary by Margaret Kime
- Marketing Daily - Tuesday, Oct. 5, 2010
- Mercedes-Benz Gets Real With Testimonials by Karl Greenberg
- Roehm On 'Change,' Hub Of Boston's FutureM Week by Nina Lentini
- Truvia Connects With 'Sweetness Stories' by Tanya Irwin
- Intel Sells Security Via Augmented Reality Game by Aaron Baar
- Industry Launches Behavioral Data Opt-Out by Karlene Lukovitz
- Ford Rally To Send Focus On Amazing Race by Karl Greenberg
- Coming Off A Hot Year, NHL Breaks New Campaign by Sarah Mahoney
- Airstream Launches Eddie Bauer Trailer
- Reebok Ads Star Alex Ovechkin's Head
- Sprint: Create Own Epic; Win $25,000
- Farmers Insurance Launches Contest Via Facebook
- Commentary by None
- Who Should Own Social Media? Commentary by Drew Neisser
- Marketing Daily - Monday, Oct. 4, 2010
- Virgin Atlantic Debuts First-Ever Global TV by Tanya Irwin
- BMW, Guggenheim Ink Global Culture Tour Deal by Karl Greenberg
- Winter Holiday Forecasts: Moderately Subdued by Sarah Mahoney
- What Does 'Buy Local' Mean To Consumers? by Karlene Lukovitz
- Mazda2 Backs Mayer Hawthorne National Tour by Karl Greenberg
- LucasArts, Partners Promote 'Star Wars' Game by Aaron Baar
- Walmart, Humana Launch 'Part D' Plan
- Honda Backs Austin City Limits Music Fest
- Mitsubishi Goes To The Movies In Promo
- Norwegian Offers Tools For Travel Agents
- Invisible Fence Facebook Promo Includes Contest
- Chase Survey Shows Small Biz Optimism
- Hey, Boston! Commentary by None
- Marketers' Constitution Tenet #8 Commentary by Bob Liodice
