Marketing Daily
Friday, November 5, 2010
  • Marathon Sponsors Expand Into New Categories

    Among the new sponsors is Subway, whose most famous customer, Jared Fogle will be running the race as part of an effort to get … Read the whole story

  • Who Plans To Buy A New Car?

    Top 10 DMAs in which reside adults who are very likely to purchase a new vehicle in the next 12 months: 1 Jackson, MS … Read the whole story

  • Outside-In Thinking Improves Strategy

    "Outside in" companies perform better, doing more experimentation in order to gain market insight and draw actionable ideas. Read the whole story

  • 1 In 5 Likely To Switch To Prepaid Plan

    "Two thousand eleven is shaping up to be the year of the prepaid cell phone service plan," said Sam Simon, a senior fellow at … Read the whole story

  • Tecate Backs 'Pac'-d Month of Boxing

    The timing is good for Mexican beer brand Tecate -- as most of the main events coming up feature Mexican or Hispanic superstars, and … Read the whole story

  • Department Stores Endured A Sluggish October

    One exception was in the swanky sector, with experts speculating that stronger financial markets may be inspiring a few more trips to the mall. … Read the whole story

  • Transparency Issues Among Top '11 CPG Trends

    Mintel defines one of its 12 key CPG trends in terms of decisions about "quiet" versus overt reductions of ingredients such as high-fructose corn … Read the whole story

  • United Airlines Unveils Oprah Winfrey Plane

    In conjunction with the unveiling of plane, United is launching the "Million Mile Giveaway" -- a sweepstakes that will award one million United Mileage … Read the whole story