Ford's Doug Scott says fuel economy is the biggest unmet need in pickups. He says customers have said if there is a manufacturer who … Read the whole story
With a seemingly insatiable appetite for playing games and accruing the virtual currency needed to maximize play, gamers are ripe for outreach and new … Read the whole story
The company takes the same contrarian approach to branding, according to Kuhlmann, with pithy, sometimes risqué, copy ("Bank fees are the sand in your … Read the whole story
Brands that engage their own employees to spread the word about their real brand culture may very well come to realize that when the … Read the whole story
TV ads, called "Who's on your list?," are scheduled to air beginning next week on major TV and cable networks, and an additional spot … Read the whole story
The Dallas-based airline has more than 750 employees who currently serve in the National Guard and Reserves, along with thousands of customers who served … Read the whole story
Restaurant gift-card sales rose significantly during this year's first half. At QSRs, the number of cards sold rose 12.4% and their total dollar value … Read the whole story
The Pernod-Ricard brand is stressing its Mexican heritage and coffee and sugar cane roots in a new advertising campaign highlighting the brand as "muy … Read the whole story
Nearly four in ten mobile users are disappointed with applications from their favorite brands, according to a new study by Harris Interactive commissioned by … Read the whole story