"Of course, the net effect is still negative, but not as negative as it might have been," consultant Peter M. Sandman tells Marketing Daily. … Read the whole story
Keep a well-meaning holiday campaign from annoying customers. Here are six small chores that retailers can take on. Read the whole story
The report says that consumers continue to shift more of their purchases online, with 37% of survey respondents planning to make an online purchase, … Read the whole story
MillerCoors and Naked Juice are launching eco-educational initiatives through a new "Learn & Earn" platform offered by RecycleBank, the for-profit that rewards consumers and … Read the whole story
"When most people are given a price from a dealer, they tend to call two or three other dealers to triangulate. We have found … Read the whole story
"All of us with expertise and an interest in the outcome -- from investment providers to plan sponsors to financial professional to the personal … Read the whole story